PROFIT/Chatelaine W100

#46

Nathalie Lacoste

President

Company Profile

Company: Équation Humaine Head Office: Montreal Website: www.humanequation.co

Company Financials

3-year revenue growth (%): 273 2013 Revenue: $2M-$4.9M Employees: 46
Revenue from Exports (%): 18    

Spotlight

What her company does: Provides multiplatform digital content and marketing services ||

Technology may be a male-dominated sector, but that has only helped Lacoste carve out a niche. By supplementing her products with excellent service and consultations—skills she believes come naturally to her as a woman—she’s established a reputation for delivering more than just the same technology as everyone else. As she explains, “It has helped us to make our place in this industry.”