PROFIT/Chatelaine W100


Ruth Douglas


Company Profile

Company: Fifth Story (News Canada Inc.) Head Office: Toronto Website: &

Company Financials

3-year revenue growth (%): 10 2013 Revenue: $5M-$9.9M Employees: 49
Revenue from Exports (%): 4    


What her company does: Develops and distributes branded content for consumer marketers ||

Since Douglas purchased the company, she’s become familiar with what bankers want. “You must have a thorough business plan with a detailed profit and loss,” she says. “You also have to be prepared to risk everything personally."