PROFIT/Chatelaine W100

#54

Ruth Douglas

CEO

Company Profile

Company: Fifth Story (News Canada Inc.) Head Office: Toronto Website: www.fifthstory.com & www.newscanada.com

Company Financials

3-year revenue growth (%): 10 2013 Revenue: $5M-$9.9M Employees: 49
Revenue from Exports (%): 4    

Spotlight

What her company does: Develops and distributes branded content for consumer marketers ||

Since Douglas purchased the company, she’s become familiar with what bankers want. “You must have a thorough business plan with a detailed profit and loss,” she says. “You also have to be prepared to risk everything personally."