PROFIT/Chatelaine W100


Janine Taylor

Vice-president & CEO

Company Profile

Company: The Next Trend Designs Inc. Head Office: Mississauga, Ont. Website:

Company Financials

3-year revenue growth (%): 45 2013 Revenue: $5M-$9.9M Employees: 17
Revenue from Exports (%): 30    


What her company does: Designs and manufactures products customized with company logos ||

It started out as an entrepreneurial fairy tale: girl meets boy, girl and boy fall in love, girl and boy start a business together. That was the narrative Taylor believed in when she launched The Next Trend with her future husband back in 1991. It didn’t quite work out that way. Within a few years, the business was growing, but Taylor’s marriage was failing. The couple divorced in 1998, which raised a big question: What to do with the business? Ultimately, Taylor says, “we decided to make the company and our employees a priority,” which meant both of them staying on (they remain business partners today). “I’ve learned that I am much stronger than I ever thought I could be,” she says.