PROFIT/Chatelaine W100

#58

Kim Shannon

President & Chief Investment Officer

Company Profile

Company: Sionna Investment Managers Inc. Head Office: Toronto Website: www.sionna.ca

Company Financials

3-year revenue growth (%): 24 2013 Revenue: $5M-$9.9M Employees: 24
Revenue from Exports (%): 0    

Spotlight

What her company does: Manages investments, primarily for institutional clients ||

Would you fire a client that generated 90% of your revenue? Shannon did back in 2006, when she realized having so much business tied to one customer was simply too much of a risk for the company to bear. Today, no single client represents more than 10% of Sionna’s sales. “The diversification provides us with a better balance and business mix,” Shannon explains. “We are much more stable today.”