PROFIT/Chatelaine W100

#60

Marla Kott, Ellen Flanders & Kristin MacMillan

CEO (Kott) Founder (Flanders) & President (MacMillan)

Company Profile

Company: Imprint Plus (Illen Products Ltd.) Head Office: Richmond, B.C. Website: www.imprintplus.com

Company Financials

3-year revenue growth (%): 16 2013 Revenue: $10M-$19.9M Employees: 93
Revenue from Exports (%): 85    

Spotlight

What their company does: Manufactures and distributes name badges and signage systems ||

Kott, Flanders and MacMillan recently decided to stop selling directly to customers and to start using distributors. It took new standard operating procedures, new marketing collateral and new sales techniques, but it’s been the firm’s “biggest turning point,” says Kott.