PROFIT/Chatelaine W100

#63

Nancy Peterson

Founder & CEO

Company Profile

Company: HomeStars Inc. Head Office: Toronto Website: www.homestars.com

Company Financials

3-year revenue growth (%): 227 2013 Revenue: $2M-$4.9M Employees: 47
Revenue from Exports (%): 0    

Spotlight

What her company does: Runs a reviews website that connects homeowners, contractors and vendors ||

HomeStars has found unlikely marketing allies in the contractors that drive its revenue. Because they want to garner the best reviews for their businesses, owners actively encourage their own clients to visit the site, and plaster the HomeStars logo on their trucks, business cards and flyers, which has become a massive traffic driver.