PROFIT/Chatelaine W100

#3

Mia Pearson

Co-founder

Company Profile

Company: North Strategic Head Office: Toronto Website: www.northstrategic.com

Company Financials

3-year revenue growth (%): 197 2015 Revenue: $5M-$10M Employees: 66

Spotlight

What her company does: Operates a PR and social media agency

What you can learn from her: Public relations agencies typically live and die by billable hours. Not North Strategic: The company tore up the rule book (and the rate card) and negotiates budgets with clients case by case. Pearson says it frees her teams to let their creativity blossom and focus on meeting customers’ real goals instead of just filling a time sheet. It works: Client turnover is just 5%.