PROFIT/Chatelaine W100


Claudia Sjoberg


Company Profile

Company: Atlantis Programs, Pedalheads Bike Camps & Pedalheads Bike Camps U.S.A. Inc. Head Office: Vancouver Website:

Company Financials

3-year revenue growth (%): 106 2015 Revenue: $5M-$10M Employees: 495


What her companies do: Run bike camps and swim classes

What you can learn from her: Sjoberg credits grassroots marketing tactics—school visits, booths at local events and even parades—for helping establish the brand in the competitive U.S. market.