PROFIT/Chatelaine W100

#12

Claudia Sjoberg

President

Company Profile

Company: Atlantis Programs, Pedalheads Bike Camps & Pedalheads Bike Camps U.S.A. Inc. Head Office: Vancouver Website: www.pedalheads.com

Company Financials

3-year revenue growth (%): 106 2015 Revenue: $5M-$10M Employees: 495

Spotlight

What her companies do: Run bike camps and swim classes

What you can learn from her: Sjoberg credits grassroots marketing tactics—school visits, booths at local events and even parades—for helping establish the brand in the competitive U.S. market.