PROFIT/Chatelaine W100


Noel Asmar

CEO & Creative Director

Company Profile

Company: Noel Asmar Group Head Office: Surrey, B.C. Website:,, &

Company Financials

3-year revenue growth (%): 97 2015 Revenue: $5M-$10M Employees: 28


What her company does: Makes specialty apparel and accessories

What you can learn from her: Asmar’s efforts to diversify her business to include, among other things, spa uniforms, equestrian gear and fashion apparel has created a varied client base—including Canada’s equestrian team, whose uniforms for the 2016 Rio Olympics are Asmar-designed.