President & CEO
|Company: Accent Inns & Hotel Zed||Head Office: Victoria||Website: www.accentinns.com|
|3-year revenue growth (%): 34||2015 Revenue: $10M-$20M||Employees: 188|
SpotlightWhat her company does: Runs a chain of hotels in B.C.
What you can learn from her: In the age of TripAdvisor, a dissatisfied customer can do serious damage, so Farmer deploys what she calls “operations marketing”: She funnels cash she’d normally spend on promotional efforts into operations and then lets the resulting improvements to her hotel guests’ experiences drive the conversation.