PROFIT/Chatelaine W100

#25

Mandy Farmer

President & CEO

Company Profile

Company: Accent Inns & Hotel Zed Head Office: Victoria Website: www.accentinns.com

Company Financials

3-year revenue growth (%): 34 2015 Revenue: $10M-$20M Employees: 188

Spotlight

What her company does: Runs a chain of hotels in B.C.

What you can learn from her: In the age of TripAdvisor, a dissatisfied customer can do serious damage, so Farmer deploys what she calls “operations marketing”: She funnels cash she’d normally spend on promotional efforts into operations and then lets the resulting improvements to her hotel guests’ experiences drive the conversation.