PROFIT/Chatelaine W100

#48

Jenny Bird

Creative Director %=& CEO

Company Profile

Company: Jenny Bird Head Office: Toronto Website: www.jenny-bird.com

Company Financials

3-year revenue growth (%): 551 2015 Revenue: $2M-$5M Employees: 10

Spotlight

What her company does: Designs and sells jewelry

What you can learn from her: When Bird started to see “significant” growth in her e-commerce sales channel, she doubled down, investing in social commerce tie-ins and outsourcing distribution to meet the increased demand.