PROFIT/Chatelaine W100


Ilana Grostern & Amy Appleton

President (Grostern) & Vice-president (Appleton)

Company Profile

Company: AppleCheeks Cloth Diapers Head Office: Montreal Website:

Company Financials

3-year revenue growth (%): 203 2015 Revenue: $2M-$5M Employees: 9


What their company does: Makes and distributes cloth diapers

What you can learn from them: Wholesalers seldom get face to face with end-users. Not so Grostern and Appleton, who have cultivated a following among moms and dads by doing things such as attending major parenting conferences and producing creative “reveal videos” for new designs.