PROFIT/Chatelaine W100

#70

Alyssa Kerbel

Owner & Founder

Company Profile

Company: Mini Mioche Head Office: Toronto Website: www.minimioche.com

Company Financials

3-year revenue growth (%): 422 2015 Revenue: $1M-$2M Employees: 13

Spotlight

What her company does: Sells Canadian-made children’s clothing

What you can learn from her: Kerbel has become a master at promoting her eco-friendly Canadian-made wares on the social networks her customers love. In fact, she credits Mini Mioche’s Instagram feed—which features adorable (and share-worthy!) shots of tots in the brand’s clothing, along with creative store displays—as being “by far” her best source of marketing.