PROFIT/Chatelaine W100


Anissa Holmes & Rachel Bowman

CEO & Co-founder (Holmes) & Co-founder (Bowman)

Company Profile

Company: Iris Blu Head Office: Toronto Website:

Company Financials

3-year revenue growth (%): 451 2015 Revenue: $1M-$2M Employees: 7


What their company does: Staffs and manages events

What you can learn from them: When Loblaw debuted its Click & Collect grocery service last year, Iris Blu was tasked with getting customers on board. The company came up with an integrated campaign that resulted in more than 75,000 people signing up for the service at its outset—exceeding the client’s daily goals five times over.