PROFIT/Chatelaine W100


Doris Valade


Company Profile

Company: Malabar Super Spice Company Head Office: Burlington, Ont. Website:

Company Financials

3-year revenue growth (%): 26 2015 Revenue: $5M-$10M Employees: 16


What her company does: Manufactures spices for food processors

What you can learn from her: While many business-to-business companies aren’t big on branding, Valade has seen its benefits: “Do not underestimate the value of a strong marketing program,” she says.