PROFIT/Chatelaine W100


Krista LaRiviere

Co-founder & CEO

Company Profile

Company: gShift Head Office: Barrie, Ont. Website:

Company Financials

3-year revenue growth (%): 202 2015 Revenue: $2M-$5M Employees: 41


What her company does: Develops software for marketing agencies

What you can learn from her: The considerable stress of taking on venture capital doesn’t daunt LaRiviere. “I take it personally,” she says, “but it makes me work harder.”