W100: Canada's Top Female Entrepreneurs

Frequently Asked Questions (FAQ) about the W100

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Please note: The W100 is on hiatus for 2017. We encourage all prospective candidates to consider entering their businesses in the 2017 PROFIT 500 ranking of Canada's Fastest-Growing Companies and its companion STARTUP 50 ranking of Canada's Top New Growth Companies. Thank you for your interest in the W100.

Benefits of participation

1. What is the W100?
The W100 ranking of Canada's Top Female Entrepreneurs is the authoritative ranking of women-owned and woman-run companies. Results of our annual ranking, with stories profiling these female business leaders, are published in Canadian Business magazine, as well as year-round at PROFITguide.com.

2. Why should my company enter the W100?
Appearing on the W100 ranking can result in many benefits, including invaluable national and local publicity, increased employee motivation, industry accolades and sales to new customers.

Ranking methodology

3. How is the W100 ranked?
The W100 ranking of Canada's Top Female Entrepreneurs lists the country's most successful female entrepreneurs based on a proprietary formula that considers the size, growth rate and profitability of the entrepreneurs' companies.

4. How is revenue recognized for the ranking?
PROFIT and Canadian Business define gross annual revenue as per generally accepted accounting principles (GAAP). Sales that cannot be booked as revenue under GAAP, such as gross billings, do not count for the purposes of the W100 ranking. (For instance, a travel agency can claim as revenue its commissions on airline tickets sold, but not the total dollar value of the tickets.) Gross revenue must be reported net of returns and discounts. Franchisors must report corporate revenue only.

5. How are candidates' claims verified?
All candidates must submit complete financial statements.

Eligibility requirements

6. Who can enter the W100?
To qualify for the W100: Canada's Top Female Entrepreneurs, the candidate's company must:

  • Be headquartered in Canada with significant operations in Canada;
  • Be independent (i.e., not a division or subsidiary, except of a holding company);
  • Have more than 50% Canadian ownership if a privately owned company; public companies with 50% or less Canadian ownership will be judged by PROFIT and Canadian Business on a case-by-case basis;
  • Operate at arm's length from related companies that have also declared their candidacy for the ranking.

Other qualification criteria are as follows:

  • Management role: Candidate(s) must have a senior management title (e.g., CEO, president, managing partner) and contribute significantly to the daily management or strategic direction of the firm.
  • Ownership stake: Nominee(s) must have a substantial ownership stake relative to the ownership structure of the business. Generally, female entrepreneurs who own more than 25% of a privately held company or more than 5% of a public firm are encouraged to apply. (PROFIT determines eligibility on a case-by-case basis; the intent is to include as many candidates as possible.)
  • Partnership: Female business partners will be considered for joint ranking if they meet the ownership criteria noted above and occupy senior positions at the company.

7. Are non- and not-for-profit enterprises eligible?

8. Are franchisors or franchisees eligible for the W100?
Franchisors are eligible, but should report only corporate revenue, not system-wide sales. Franchisees are not eligible.

9. Can related companies apply separately?
In the case of related firms that do not operate at arm's length from one another, only one of those companies is eligible. Also, divisions and subsidiaries of operating companies are ineligible.

10. My company reports in U.S. dollars. Am I still eligible for the W100?

How to enter

11. How do I enter the W100?
The W100 is on hiatus for 2017. As a result, nominations are currently closed.

12. Should we report fiscal or calendar revenues?

Terms and conditions

13. Can my company be disqualified?
PROFIT and Canadian Business reserve the right to remove any company or individual from the W100 at any time if PROFIT or Canadian Business determines that inclusion of that company would discredit PROFIT or Canadian Business. PROFIT and Canadian Business also reserve the right to withdraw invitations to events related to the rankings.

For more information

16. I still have a question. Whom should I contact?
If you need more information, please email the W100 research team at W100@PROFIT.rogers.com.

"Thank you very much for honouring me in the top 100 women entrepreneurs ranking. I was very excited and thrilled to receive such an honour. I have received a lot of attention from our local press. I take these honours very seriously and again I want to express my gratitude for being selected."

Debbie Hanlon
Coldwell Banker Hanlon, St. John's, Nfld.
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