Maybe it’s the climate forcing us indoors for months on end. Whatever the reason, Canadians love to spruce up their homes. In a recent survey, more than three-quarters of respondents said they plan to renovate or redecorate in the next two years. What’s more, they’re so committed to the idea, they’d rather sacrifice family vacations or the purchase of a new vehicle than postpone home-improvement projects.
Houzz, a California-based interior design database, presented the results of its first-ever Canadian research survey on November 29 at SOFA (Source of Furniture & Accessories), a collection of design showrooms at the International Centre in Toronto. The houzz.com site, which has more than 800,000 design-related images and connects homeowners with both ideas and professionals, partnered with SOFA for the announcement of the study results.
To find out what Canadian homeowners are planning when it comes to home-improvement projects, Houzz surveyed 2,900 Canadian registered users of its site.
Results suggest Canadians are choosing style over profit. Among homeowners planning to build, remodel or decorate, 83% cited “improving the look and feel of the space” as an important driver for remodeling projects. Only 56% cited “increasing home value” as their primary motivation.
Survey respondents were feeling somewhat cautious when it came to spending plans. Most intend to spend what they have, rather than borrow, with only 14% planning to take out a line of credit for their projects. And 60% say they’d rather cut back on vacations or car projects than delay a remodeling project.
Whether it’s the influence of DIY television shows or just the lure of dollars saved, Canadians are taking a hands-on approach to these projects. Among respondents, 76% report doing some or all of the work themselves when taking on a complete home renovation.
The most popular recent project for Canadians has been adding flooring (42%), followed by a bathroom remodel (40%) and a kitchen remodel (33%). Patio or landscape additions (32%) were also hot, with just under a third opting for window or door replacements (31%), and considerable numbers building additions for living rooms or family rooms (29%) or adding decks or porches (27%).
As for the future, Canadians have big hopes for the next two years. Seventy-six percent plan to decorate or redecorate part or all of their homes, 40% plan to build an addition or remodel at least part of their home, 15% plan to purchase a new home or move and 11% plan to have a new home custom-built.