PROFIT Magazine's 16th annual Opportunity Guide won the silver medal for Best One-of-a-Kind Article at the recent Kenneth R. Wilson Awards gala in Toronto. The KRWs honour editorial achievement in business-to-business magazines across Canada.
The Opportunity Guide, entitled "Your Next Big Thing," identified the top trends and hot markets for launching a new business, finding new customers or transforming an existing business in 2012. The eight-page package included advice from high-profile Canadians such as Brett Wilson, Clive Beddoe, Debbie Travis and Dan Aykroyd on where they see the best business opportunities; reports spotlighting opportunities in seven key sectors, including manufacturing and retail; a quiz on how to tell whether a business idea will fly; and much more.
The award was shared by senior editors Jim McElgunn and Deborah Aarts, and freelance writer Kim Hart Macneill.
PROFIT was a finalist in two other categories. McElgunn's "The Incredible Disappearing Workforce," an analysis of the trends driving the growing shortage of qualified workers, with tips on attracting and retaining employees, earned a nomination in the Best Feature Article category. Aarts' exploration of the best tactics and strategies used to sell to large customers, "How to Bag a Trophy Client" was in the running for Best How-to Article.
As well, the magazine received two honourable mentions at this year's National Magazine Awards, which celebrate editorial achievement among all Canadian magazines. McElgunn, Aarts and Macneill were nominated in the Service: Personal Finance & Business category for "Your Next Big Thing." Another nod went to "The Gospel According to Bruce," Joanna Pachner's in-depth study of the culture-building practices of one of Canada's most decorated entrepreneurs, Bruce Poon Tip of G Adventures.