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            <![CDATA[PROFITguide.com: Recent  Articles]]>
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        <lastBuildDate>Sat, 04 Feb 2012 09:35:35 -0400</lastBuildDate>

        
                  <item>
                      <title><![CDATA[Can you use humour in B2B marketing?]]></title>
                     <description><![CDATA[Think about these two factors when you're considering using humour in your marketing.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/69270--can-you-use-humour-in-b2b-marketing</link>
                      <category>News</category>
                      <pubDate>Fri, 03 Feb 2012 10:18:11 -0400</pubDate>
                      <guid isPermaLink="false">69270</guid>
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                      <title><![CDATA[B2B marketing: Small changes pave the way for big impact]]></title>
                     <description><![CDATA[When it comes to implementing a B2B marketing plan, small changes may be more appropriate than one giant shift.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/69170--b2b-marketing-small-changes-pave-the-way-for-big-impact</link>
                      <category>News</category>
                      <pubDate>Thu, 02 Feb 2012 18:41:40 -0400</pubDate>
                      <guid isPermaLink="false">69170</guid>
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                      <title><![CDATA[Learn from Australia’s top entrepreneurs]]></title>
                     <description><![CDATA[SmartCompany, an Australian business website, has produced an ebook with plenty of helpful tips from the top entrepreneurs Down Under.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/68775--learn-from-australia-s-top-entrepreneurs</link>
                      <category>News</category>
                      <pubDate>Wed, 01 Feb 2012 11:31:00 -0400</pubDate>
                      <guid isPermaLink="false">68775</guid>
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                      <title><![CDATA[Keep it simple: Startup advice for the nervous and confused]]></title>
                     <description><![CDATA[Too many rookie entrepreneurs try to figure stuff out for themselves. Turns out the answers are all around you.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/68772--keep-it-simple-startup-advice-for-the-nervous-and-confused</link>
                      <category>News</category>
                      <pubDate>Wed, 01 Feb 2012 11:29:00 -0400</pubDate>
                      <guid isPermaLink="false">68772</guid>
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                      <title><![CDATA[Strategic planning success through clear 'action steps']]></title>
                     <description><![CDATA[A strategic plan is not complete unless you map out these 'action steps'.]]></description>
                      <link>http://www.profitguide.com/blog/mikedesjardins/68716--strategic-planning-success-through-clear-action-steps</link>
                      <category>News</category>
                      <pubDate>Wed, 01 Feb 2012 09:09:12 -0400</pubDate>
                      <guid isPermaLink="false">68716</guid>
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                      <title><![CDATA[Selling to the 1.3%]]></title>
                     <description><![CDATA[hack...]]></description>
                      <link>http://www.profitguide.com/article/68557--selling-to-the-1-3</link>
                      <category>News</category>
                      <pubDate>Tue, 31 Jan 2012 13:52:55 -0400</pubDate>
                      <guid isPermaLink="false">68557</guid>
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                      <title><![CDATA[A time to invest? Canada’s CAs growing more optimistic]]></title>
                     <description><![CDATA[A new survey of Canada's CAs says there may be a bright light at the end of the tunnel.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/68205--a-time-to-invest-canada-s-cas-growing-more-optimistic</link>
                      <category>News</category>
                      <pubDate>Sun, 29 Jan 2012 17:00:00 -0400</pubDate>
                      <guid isPermaLink="false">68205</guid>
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                      <title><![CDATA[PROFIT HOT 50 FAQ/Modalités]]></title>
                     <description><![CDATA[Pourquoi participer: Qu'est-ce que le classement PROFIT HOT 50 ? PROFIT HOT 50 est le classement premier des entreprises &eacute;mergents canadiennes selon leur croissance des deux derni&egrave;res......]]></description>
                      <link>http://www.profitguide.com/article/4940--profit-hot-50-faq-modalites</link>
                      <category>News</category>
                      <pubDate>Tue, 24 Jan 2012 14:21:42 -0400</pubDate>
                      <guid isPermaLink="false">4940</guid>
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                      <title><![CDATA[PROFIT HOT 50 FAQ: English]]></title>
                     <description><![CDATA[Benefits of participation What is the PROFIT HOT 50? The PROFIT HOT 50 is the premier ranking of Canada's Emerging Growth Companies based on two-year revenue growth. Results of our annual survey, with......]]></description>
                      <link>http://www.profitguide.com/article/4939--profit-hot-50-faq-english</link>
                      <category>News</category>
                      <pubDate>Tue, 24 Jan 2012 14:19:42 -0400</pubDate>
                      <guid isPermaLink="false">4939</guid>
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                      <title><![CDATA[Why B2B marketing is like <i>MoneyBall</i>]]></title>
                     <description><![CDATA[For marketers who work in small and mid-sized B2B companies though, there’s a bigger reason to see Moneyball than its entertainment value. Moneyball offers excellent career guidance.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/67371--why-b2b-marketing-is-like-i-moneyball-i</link>
                      <category>News</category>
                      <pubDate>Tue, 24 Jan 2012 14:10:57 -0400</pubDate>
                      <guid isPermaLink="false">67371</guid>
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                      <title><![CDATA[International trade success tips and experiences]]></title>
                     <description><![CDATA[Business without Borders and its social media group on LinkedIn are great resources for those who wish to maximize their productivity when exploring foreign markets.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/66218--international-trade-success-tips-and-experiences</link>
                      <category>News</category>
                      <pubDate>Tue, 17 Jan 2012 11:47:00 -0400</pubDate>
                      <guid isPermaLink="false">66218</guid>
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                      <title><![CDATA[Business Trends and Opportunies: Seven Big Ideas for 2012]]></title>
                     <description><![CDATA[One of the best 'Trends' lists I've found this year comes from an article entitled '30 Big Ideas, Trends and Predictions for 2012,' from U.S.-based site BusinessNewsDaily.com . Author Cynthia Bunting......]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/66215--business-trends-and-opportunies-seven-big-ideas-for-2012</link>
                      <category>News</category>
                      <pubDate>Tue, 17 Jan 2012 11:34:00 -0400</pubDate>
                      <guid isPermaLink="false">66215</guid>
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                      <title><![CDATA[Eight tips for maximizing your investment in trade shows]]></title>
                     <description><![CDATA[Trade shows are not dead but your company may go unnoticed if you don't follow these guidelines.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/66103--eight-tips-for-maximizing-your-investment-in-trade-shows</link>
                      <category>News</category>
                      <pubDate>Mon, 16 Jan 2012 13:37:32 -0400</pubDate>
                      <guid isPermaLink="false">66103</guid>
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                      <title><![CDATA[Resisting rigor mortis in your business]]></title>
                     <description><![CDATA[Building constant innovation into your company means building success into your company says Claudio Feser.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/65833--resisting-rigor-mortis-in-your-business</link>
                      <category>News</category>
                      <pubDate>Fri, 13 Jan 2012 10:28:00 -0400</pubDate>
                      <guid isPermaLink="false">65833</guid>
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                      <title><![CDATA[Great Ideas: Slow gets the sale]]></title>
                     <description><![CDATA[It’s conventional wisdom that good salespeople practise great customer service, which makes clients happy and generates additional sales and referrals. Veteran sales executive Danny Sabatani agrees with this view. But where he parts company with the norm is the order in which you should take these steps.]]></description>
                      <link>http://www.profitguide.com/article/65440--great-ideas-slow-gets-the-sale</link>
                      <category>News</category>
                      <pubDate>Thu, 12 Jan 2012 00:00:00 -0400</pubDate>
                      <guid isPermaLink="false">65440</guid>
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                      <title><![CDATA[Four Key Success Factors for B2B Marketing in 2012]]></title>
                     <description><![CDATA[As we&rsquo;ve been helping clients develop their marketing plans for 2012, four key themes have surfaced. These themes have been present in most of our marketing planning conversations with our B2B......]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/65279--four-key-success-factors-for-b2b-marketing-in-2012</link>
                      <category>News</category>
                      <pubDate>Tue, 10 Jan 2012 17:07:26 -0400</pubDate>
                      <guid isPermaLink="false">65279</guid>
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                      <title><![CDATA[Join the growth stars]]></title>
                     <description><![CDATA[Now in its 24th year, the PROFIT 200 celebrates the success of Canada’s Fastest-Growing Companies. Enter today for your chance to receive national recognition of your success, which can lead to higher sales, and an invitation to the exclusive PROFIT 200 CEO Summit.]]></description>
                      <link>http://www.profitguide.com/article/65176--join-the-growth-stars</link>
                      <category>News</category>
                      <pubDate>Tue, 10 Jan 2012 10:19:26 -0400</pubDate>
                      <guid isPermaLink="false">65176</guid>
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                      <title><![CDATA[Podcast 112 Consolidating Financial Services]]></title>
                     <description><![CDATA[Listen to the podcast Ian Portsmouth : Welcome to the Business Coach Podcast, an advice-oriented series that tackles the top issues and opportunities facing Canada&rsquo;s small businesses. I&rsquo;m......]]></description>
                      <link>http://www.profitguide.com/article/65019--podcast-112-consolidating-financial-services</link>
                      <category>News</category>
                      <pubDate>Mon, 09 Jan 2012 15:06:07 -0400</pubDate>
                      <guid isPermaLink="false">65019</guid>
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                      <title><![CDATA[Don’t sweep your mistakes under the rug]]></title>
                     <description><![CDATA[Smart managers learn from dissecting their mistakes so don't hide your failures, analyze them.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/64622--don-t-sweep-your-mistakes-under-the-rug</link>
                      <category>News</category>
                      <pubDate>Thu, 05 Jan 2012 22:27:00 -0400</pubDate>
                      <guid isPermaLink="false">64622</guid>
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                      <title><![CDATA[B2B Marketing in an Economic Downturn]]></title>
                     <description><![CDATA[How to keep the marketing department producing during a downturn.]]></description>
                      <link>http://www.profitguide.com/blog/lisashepherd/64384--b2b-marketing-in-an-economic-downturn</link>
                      <category>News</category>
                      <pubDate>Wed, 04 Jan 2012 16:42:49 -0400</pubDate>
                      <guid isPermaLink="false">64384</guid>
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                      <title><![CDATA[Work smarter, not harder, in 2012]]></title>
                     <description><![CDATA[Work smarter in the new year by implementing these time-saving management strategies.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/63889--work-smarter-not-harder-in-2012</link>
                      <category>News</category>
                      <pubDate>Fri, 30 Dec 2011 11:50:00 -0400</pubDate>
                      <guid isPermaLink="false">63889</guid>
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                      <title><![CDATA[Opportunity 2012: My Best Bets]]></title>
                     <description><![CDATA[Dan Aykroyd, Mike Holmes, Debbie Travis and other celebrity entrepreneurs offer their business ideas for the New Year.]]></description>
                      <link>http://www.profitguide.com/article/63869--opportunity-2012-my-best-bets</link>
                      <category>News</category>
                      <pubDate>Fri, 30 Dec 2011 09:27:57 -0400</pubDate>
                      <guid isPermaLink="false">63869</guid>
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                      <title><![CDATA[Strategic time management]]></title>
                     <description><![CDATA[Great leaders attempt to do everything, sometimes to their detriment. Here is how to manage your precious time optimally.]]></description>
                      <link>http://www.profitguide.com/blog/mikedesjardins/63374--strategic-time-management</link>
                      <category>News</category>
                      <pubDate>Fri, 23 Dec 2011 08:38:56 -0400</pubDate>
                      <guid isPermaLink="false">63374</guid>
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                      <title><![CDATA[Five Resolutions for your Business - Choose One]]></title>
                     <description><![CDATA[New Years' resolutions are for repentant smokers; Real entrepreneurs know that they should be aiming for self-improvement all year round.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/63272--five-resolutions-for-your-business-choose-one</link>
                      <category>News</category>
                      <pubDate>Thu, 22 Dec 2011 12:34:00 -0400</pubDate>
                      <guid isPermaLink="false">63272</guid>
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                      <title><![CDATA[Marketers' Bold New Year's Resolutions]]></title>
                     <description><![CDATA[Marketing consultant Drew Neisser offers eight bold New Year's resolutions for entrepreneurs.]]></description>
                      <link>http://www.profitguide.com/blog/rickspence/62054--marketers-bold-new-year-s-resolutions</link>
                      <category>News</category>
                      <pubDate>Wed, 14 Dec 2011 16:52:00 -0400</pubDate>
                      <guid isPermaLink="false">62054</guid>
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