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Illustration: Graham Roumieu

A venture needn’t be huge to be mighty. With a few simple changes, your company will run a like dream, outsell its rivals and lead the pack. To celebrate Small Business Week, here are some crucial skills and strategies that will help your firm punch above its weight.


1. Brand Like the Big Guys

A product—however amazing—isn’t enough. You also need to make people feel the right way about your business


2. Stop Hiring Losers

You’re only as good as your people, so bringing the right ones into your company is key. How to identify and attract top talent


3. Create a Cultish Culture

Entrepreneurs may dismiss it as a foible for giant corporations or startups, but your culture can make or break your company


4. Negotiate With Swagger

Don’t just accept the terms your customers or suppliers propose. How to get what you want when you’re haggling on sales and contracts


5. Master the Art
of the Upsell

Creating complementary offerings and understanding your customers can help you increase sales


6. Leverage Your Superfans

The clients you already have can help you find new ones. What you can do to generate referrals and make customers feel valued


7. Make Yourself Redundant

Entrepreneurs who are too hands-on can hold their companies back. How to let your staff make decisions without losing control


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