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Northumberland CFDC, a business-development corporation dedicated to providing financing, strategy and a comprehensive ecosystem for entrepreneurs, today issued a global call for applications for its second annual N100 Startup Competition. The prize: $100,000 in new investment capital.

Read: With N100, Northumberland CDFC Hopes to Lure Tech Superstars Away from the Big City

The inaugural year of the N100 competition attracted 34 companies. Unified Computer Intelligence Corp. won last year for its voice-activated, “ubiquitous” computer, the Ubi.

Startups located anywhere are eligible to apply for N100. But applicants must establish a presence in Northumberland County to qualify for the $100,000 investment. Metro-adjacent Northumberland CFDC—one hour east of Toronto—is hoping to become a hotspot for startups.

Read: What If You COULD Get That Bank Loan?

MIT strategist David L. Shrier has been added to the N100 Power Panel this year. Shrier works with MIT’s Office of Philanthropic Partnerships and advises the European Union on technology commercialization and entrepreneurship. N100 competitors will have a chance to interact with Shrier and other panellists, including Shirley Speakman (investment director at MaRS Investment Accelerator Fund) and David Pamenter (business law partner at Gowling Lafleur Henderson LLP) during the Pitch Contest event to be held at the Cameco Capitol Arts Centre in Port Hope, Ont., later this year.

N100 is a strategic partnership between Northumberland CFDC and Spark Centre, the latter of which provides coaching, mentoring and support for N100 competitors as they advance through three rounds of competition: the Pitch, Business Planning and Negotiation. “We will be working directly with N100 competitors to hone their pitch, as well as their business and marketing strategies,” says Dennis Croft, executive director of Spark Centre.

The deadline for N100 competition applications is March 14, 2014, at 5 p.m. EDT. The first round, the Pitch contest, will be held at the Capitol Theatre on April 30 before a live studio audience. The competition will wrap up in early July.

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