Branding

What a Toxic Work Culture Does to Your Brand

Uber CEO Travis Kalanick, poses during the launch of its bike-sharing product, uberMOTO, in Hyderabad, India in December 2016. Photo: Mahesh Kumar A./AP Photo/CP

Brands don't collapse overnight, they erode steadily with the slow drip of a toxic culture and ineffective leadership. Just look at Uber

Why There’s No Such Thing as Oversharing in Marketing

Illustration: Peter Arkle

There was a time when divulging private details in a business context was taboo. But a new breed of entrepreneurs are making bank by baring all

Lessons From the Dragons: How to Make Your Audience Your Best Asset

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A bath product innovator captures a multi-million dollar market in Dragons' Den Season 11 Episode 18

What You Can Learn From Today’s Hottest Young Brands

Photo: iStock

The most exciting brands got there by ditching the rule book. More established companies should take the hint: Reinvention starts right away

Inside Ron White Shoes’ Strategy to Break Into the U.S. Market

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The entrepreneur spent years building his upscale footwear brand in Canada through sheer force of personality. Can he do it again south of the border?

Why Your Company’s Brand Should Always Be in Your Hands

Photo: iStock

Too many bosses leave their corporate identity and image in the care of hired guns. It's time to take personal responsibility

How to Own and Protect Your Brand

Photo: iStock

Worried about another business unwittingly or unscrupulously using your name or identify? What you need to know about claiming and defending trademarks

7 of the Best Marketing Lessons From 2016

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Feelings trumped facts, and even the most innocuous brands found themselves dragged into public conversations they never intended, or wanted, to be part of

What You Can Learn About Business From Santa

Santa claus receiving gifts from presents production line in factory

His supply chain strategy and brand equity are near-unbelievable. Four strategies you should copy from the world's jolliest entrepreneur

Lessons in Taking Over Family Businesses from Cara’s Bill Gregson

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The turnaround-specialist CEO of the company behind Swiss Chalet, Harvey's and other Canadian staples explains what he's learned working as a hired gun for founding families