Business Trends

When Will Your Marketing Pay Off?

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You'll need to wait at least 100 days to start getting a return on investment. And it's unrealistic to expect otherwise

The 7 Elements of Great B2B Marketing

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The attributes you really need to make a splash in today's competitive environment

Do You Really Need a Marketing Manager?

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The changing purchasing landscape has many B2B firms scrambling to hire marketers, but it's best not to rush the decision

Why You Should Beware Aging Markets

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Big nations don't necessarily mean big export opportunities. It's smarter to focus on young, rising populations

The Case Against Working in Clusters

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Widely touted as hothouses for innovation and growth, industrial clusters might not actually help smaller exporters

The Economic Indicators that Really Matter

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Combat data overload by following the statistics that are actually important as you grow your business internationally

The U.S. States that Suck for Business

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In this week's Export Wire: Why some states aren't worth your time; tiny Brunei's power in Trans-Pacific free trade; and an export policy lesson from the U.K.

How to Get Foreign Buyers to Pay Up

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In this week's Export Wire: How sight drafts get foreign customers to pay, why Canada's exports are falling and why you should expect an 80-cent dollar

Taxi Shortage + Growing Population = Ka-Ching!

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Opportunity beckons for those who can fill a growing void in Vancouver

Why You Should Consider Subscription Pricing

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Think subscriptions won’t work for your business? The trend is spreading well beyond magazines to encompass everything from coffee and pet food to health care