Consumer Trends

Where are Canada’s Wealthiest Neighbourhoods?

(Photo: Sotheby’s International Realty)

An exclusive ranking and analysis of the top 25 places where the country's richest choose to live

Who Still Goes to the Movies?

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12 things you need to know to reach Canadians lining up at the Cineplex in 2014

Do Big-Box Stores Help Independent Retailers?

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New research suggests that retail giants aren't always the huge threat they're perceived to be

Get to Know the Mall of the Future

(Illustration: Remie Geoffroi)

Shopping centres are shedding mid-range department stores and bland food courts for a more consumer-friendly model. Are you ready for it?

Why Canadian Retailers are Slashing Prices

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A new survey suggests that nearly half of storeowners plan to lower prices this year in order to retain customers

How Does Your Business Smell?

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New research shows how the ambient scent of your store can put your customers at ease—or fill them with anxiety

Why Homegrown Tourists are a Lucrative Market

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Forget foreign visitors; 15 million Canucks spend their tourist bucks to travel within Canada each year. Here's how to reach them

Why Mobile is a Retailer’s Best Friend

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Ubiquitous smartphones and cheap analytics tools are giving storeowners what they've long craved: accurate customer data

The Delicate Art of Location-Based Marketing

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Retailers can now track mobile devices nearby and beckon their owners. Do shoppers crave it or resent the intrusion?

Millennials Aren’t So Hard Up After All

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A new report suggests members of Gen Y have more cash than their parents did a generation ago, but they also carry more debt