Consumer Trends

This Key Recruit Could Sway Customers Your Way

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Consumers choose between brands based on trust. Here's one way to earn it.

The Massive Mobile Opportunities You’re Missing


3 Key Charts: What customers want from smartphones, VC funding and the B.C. skills gap

The Huge Demand Canadian Firms Are Failing to Meet

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Canadians love this product, but we don't produce enough of it. Why we're losing out to imports.

The Secret to Closing Online Sales

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Don’t expect consumers to become customers the first time around. You need to retarget to get results.

3 Essential Ingredients for Fruitful Franchising

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New York Fries founder Jay Gould explains his approach to franchising, innovation and spending his own money.

Canadians Don’t Want to Hear About Your Innovations

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Less than half of consumers trust businesses. Here's how to regain their confidence.

7 Questions with Jacquelyn Cyr


The serial entrepreneur on her new eco-first venture and the importance of happiness over profit

Your Personal Sous Chef


Thinking of turning your culinary passions into an app? The smart kitchen is further away than you think.

Does Your CMO Know How to Use Big Data?

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The availability of information about advertising effectiveness is skyrocketing, but many managers don't know what to do with it.

Would You Wear a Death Watch?

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A wrist-mounted mortality monitor and 11 other business ideas, products and strategies in the latest Ingenuity Index