Consumer Trends

The Parent You Should Be Marketing To

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A new study shows that dads spend more and have more brand loyalty than moms

The Weak Loonie Is an Opportunity for Retailers


As the dollar loses value against the greenback, Canadian consumers are more likely to do their shopping on this side of the border

Turning a Personal Pain Point into a Product

CanuckTech Suncayr 20150721

Suncayr emerged out of Rachel Pautler's struggles with sunscreen. Now the Waterloo-based company is targeting the mass market

How to Appeal to Deal-Seeking Consumers

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Canadian shoppers don't believe in every discount they're offered according to a recent survey

How Endy Sleep Plans to Hold Off a Big-Money U.S. Competitor

Photo: Endy Sleep

The Toronto e-commerce company sells a product most consumers are used to trying first: matresses

4 Tips for Engaging Consumers on Instagram and Facebook

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The photo sharing platform and its social network parent can provide support to marketing campaigns

How Recent Payment Trends Could Affect Small Retailers

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A Bank of Canada report shows consumers—particularly millennials—increasingly favour credit cards

How Successful Subscription Services Create Repeat Customers


With tens (or hundreds) of thousands of members, these 10 companies have cracked the periodic pricing model

What Consumers Are Tired of Seeing in Ads

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Increasingly conscious audiences have beauty fatigue, and are demanding more realistic marketing

Why Some Consumers Are Growing Crops Under Their Countertops

Photo: Urban Cultivator

Businesses are flocking to service the latest trend in healthy eating: in-home farming