Consumer Trends

This Key Recruit Could Sway Customers Your Way

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Consumers choose between brands based on trust. Here's one way to earn it.

The Massive Mobile Opportunities You’re Missing

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3 Key Charts: What customers want from smartphones, VC funding and the B.C. skills gap

The Huge Demand Canadian Firms Are Failing to Meet

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Canadians love this product, but we don't produce enough of it. Why we're losing out to imports.

The Secret to Closing Online Sales

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Don’t expect consumers to become customers the first time around. You need to retarget to get results.

3 Essential Ingredients for Fruitful Franchising

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New York Fries founder Jay Gould explains his approach to franchising, innovation and spending his own money.

Canadians Don’t Want to Hear About Your Innovations

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Less than half of consumers trust businesses. Here's how to regain their confidence.

7 Questions with Jacquelyn Cyr

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The serial entrepreneur on her new eco-first venture and the importance of happiness over profit

Your Personal Sous Chef

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Thinking of turning your culinary passions into an app? The smart kitchen is further away than you think.

Does Your CMO Know How to Use Big Data?

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The availability of information about advertising effectiveness is skyrocketing, but many managers don't know what to do with it.

Would You Wear a Death Watch?

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A wrist-mounted mortality monitor and 11 other business ideas, products and strategies in the latest Ingenuity Index