Consumer Trends

Why You Should Be Selling to the Mexican Middle Class

Tourists and pedestrian enjoying the tourist district 5th Avenue of Playa del Carmen, a popular tourist destination along the Riviera Maya, Mexico

Exporters can find huge opportunities in this growing group, which is now larger than Canada's population. Bonus: The maple leaf brand plays well in this market

The Two Kinds of Millennial Consumers

Photo: iStock

The idea of "millennials" as a monolith was always tenuous. It's getting even more so as those on the demographic's leading edge flirt with middle age

How Should Retailers Respond to the Trump Boycott Campaign?

A worker cleans the windows of the Ivanka Trump Collection in the lobby of Trump Tower in New York. More shoppers, even those in Canada, are joining a campaign to push back against Trump's divisive rhetoric and policies with their wallets, taking aim at a growing hit list of companies that support the first family's business ventures. Photo: Andrew Harnik/AP/CP

Some consumers are avoiding stores that carry products associated with the family's businesses

Ask a Millennial: Is Do-goodism a Deal Breaker?

Photo: Roberto Caruso

Our Senior Millennial Correspondent Anna Fitzpatrick on why companies can no longer just pay lip service to noble causes

Lessons From the Dragons: Taking on Goliath

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Ambitious entrepreneurs pitch their Uber alternative and a failed attempt to save shoes on Dragons' Den Season 11 Episode 12

Why the Mall May Be the Best Place for Your Pop-Up Shop

Canadian themed dolls in the Maplelea store at Toronto’s Yorkdale Mall in January 2017. Photo: Nathan Denette/CP

Small retailers get exposure and sales by setting up temporary locations at large shopping centres

Lessons From the Dragons: If at First You Don’t Succeed

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Former pitchers return with improved products on the Dragons' Den Season 11 Second Chance Special

How to Build a Bot That Helps Consumers Shop

Illustration: LeeAndra Cianci

Canadian chat platform Kik created a tool that allows H&M to interact with Gen Z shoppers, increasing sales and providing better customer data

Why You Should Cater to the Cruise Ship Crowd

The massive cruise ship Anthem of the Seas, operated by Royal Caribbean International, berthed in Halifax in September 2016. Photo: Andrew Vaughan/CP

Canadian port cities are anticipating an influx of boat-borne tourists this summer, and the economic boost could benefit local businesses

Will Consumers Get Over the Ick Factor of Eating Insects?

One Hop Kitchen's Eli Cadesky shows off his company's insect protein based pasta sauces and protein material. Photo: Frank Gunn/CP

A number of entrepreneurs are hoping to turn bug protein into a pantry staple. How they're convincing people to give it a try, one bit at a time