Consumer Trends

A New Way to Get on Consumers’ Smartphones


You don't need an app to offer deals or promote products in-store

4 Retail Disruptors You Need to Be Ready For


An infographic of the forces that are set to turn the retail world upside down

The Social Angst That Makes Consumers Buy More

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Harnessing this modern-day twist on keeping up with the Joneses could help you acquire customers

Can Canada Goose Escape the Success Trap?

Photo: Aaron Vincent Elkaim/CP

The Canadian brand is at risk of going out of fashion. Why popularity can be a curse as well as a blessing

What’s Your Localness Score?

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Consumers are increasingly curious about the source of their purchases. How that could affect your business

What Consumers Want Right Now

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Opportunities 2015: Emerging trends and markets you can take advantage of.

This Key Recruit Could Sway Customers Your Way

Photo: Darren Calabrese/CP

Consumers choose between brands based on trust. Here's one way to earn it.

The Massive Mobile Opportunities You’re Missing


3 Key Charts: What customers want from smartphones, VC funding and the B.C. skills gap

The Huge Demand Canadian Firms Are Failing to Meet

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Canadians love this product, but we don't produce enough of it. Why we're losing out to imports.

The Secret to Closing Online Sales

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Don’t expect consumers to become customers the first time around. You need to retarget to get results.