Consumer Trends

A New Way to Get on Consumers’ Smartphones

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You don't need an app to offer deals or promote products in-store

4 Retail Disruptors You Need to Be Ready For

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An infographic of the forces that are set to turn the retail world upside down

The Social Angst That Makes Consumers Buy More

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Harnessing this modern-day twist on keeping up with the Joneses could help you acquire customers

Can Canada Goose Escape the Success Trap?

Photo: Aaron Vincent Elkaim/CP

The Canadian brand is at risk of going out of fashion. Why popularity can be a curse as well as a blessing

What’s Your Localness Score?

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Consumers are increasingly curious about the source of their purchases. How that could affect your business

What Consumers Want Right Now

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Opportunities 2015: Emerging trends and markets you can take advantage of.

This Key Recruit Could Sway Customers Your Way

Photo: Darren Calabrese/CP

Consumers choose between brands based on trust. Here's one way to earn it.

The Massive Mobile Opportunities You’re Missing

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3 Key Charts: What customers want from smartphones, VC funding and the B.C. skills gap

The Huge Demand Canadian Firms Are Failing to Meet

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Canadians love this product, but we don't produce enough of it. Why we're losing out to imports.

The Secret to Closing Online Sales

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Don’t expect consumers to become customers the first time around. You need to retarget to get results.