Consumer Trends

How to Make Just the Right Amount of Product

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Not being able to meet clients' needs hurts your brand, but so does excess inventory. Five steps to successful supply chain management

3 Ways to Unlock the Lucrative “Local” Market

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As consumers increasingly focus on where products come from, embracing your localness can help you face down larger competitors

Why Bubl is Targeting Business Customers Before Consumers

Sean Ramsay

The Toronto-based creator of a 360-degree camera is focusing on commercial applications first

The Parent You Should Be Marketing To

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A new study shows that dads spend more and have more brand loyalty than moms

The Weak Loonie Is an Opportunity for Retailers


As the dollar loses value against the greenback, Canadian consumers are more likely to do their shopping on this side of the border

Turning a Personal Pain Point into a Product

CanuckTech Suncayr 20150721

Suncayr emerged out of Rachel Pautler's struggles with sunscreen. Now the Waterloo-based company is targeting the mass market

How to Appeal to Deal-Seeking Consumers

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Canadian shoppers don't believe in every discount they're offered according to a recent survey

How Endy Sleep Plans to Hold Off a Big-Money U.S. Competitor

Photo: Endy Sleep

The Toronto e-commerce company sells a product most consumers are used to trying first: matresses

4 Tips for Engaging Consumers on Instagram and Facebook

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The photo sharing platform and its social network parent can provide support to marketing campaigns

How Recent Payment Trends Could Affect Small Retailers

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A Bank of Canada report shows consumers—particularly millennials—increasingly favour credit cards