Consumer Trends

The Huge Opportunity of Mobile Payments

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With Apple Pay taking off in the U.S., smartphone-enabled purchases are hitting the mainstream. Get ready for faster, more convenient transactions

Why Showrooming is More Popular Than Ever

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Brace yourselves, retailers: consumers are increasingly using their smartphones as an in-store shopping tool

Prepare for More Online Shopping this Holiday Season

Beautiful woman shopping online for Christmas.

Consumers are expecting to spend more with e-tailers, according to a new survey

How to Sell to Affluent Empty-Nesters

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Forget Gen Y: The millions of Canadian Boomers with no kids at home have serious money to spend

Yes, the U.S. Economy Really Has Recovered

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American consumers have a renewed zest for spending, meaning the time is right for Canadian exporters to take advantage

A New Flavour of Market Intel

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Contests that allow consumers to design new products are more than publicity stunts; they're research projects. (Bacon poutine chips, anyone?)

Meet Today’s Cash-Strapped Canadian Consumer

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A new study shows an increase in paycheque-to-paycheque living and a decrease in retirement savings

What’s Fuelling Canada’s Online Shopping Boom

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Some 82% of Canadians are shopping via the web, and they're spending big in some surprising categories

Where You’ll Find the Happiest Consumers

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Three Canadian cities are included in a new list of the top 10 cities in the world to live. Here's why

Do Loyalty Programs Actually Work?

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Customers today can be fickle, and that creates a big problem for brands looking to secure repeat business