Consumer Trends

Kick to Click: the End of the Computer Mouse?

A conceptual photo involving a computer mouse and a mouse trap

A new way to move your cursor and 10 other business ideas, products and strategies in the latest Ingenuity Index

What Product Certifications Actually Mean

labels

Thinking of earning a Fairtrade label? How about Canada Organic or Women Owned? Here's how do-gooder certifications stack up

The Technology Saving In-Store Shopping

smartphone_male_shopper

More and more retailers are using beacons to merge in-store shopping with mobile access to information—and data shows they work

Can Science Make Your Brand Cool?

(Illustration: Shout)

By watching what people click online, market researchers are harnessing the power of big data to spot trends before they happen. At least, that's the pitch

Hot Niche: Food Trucks for Dogs?

food_truck_dog

A new option in canine chow, and more current business ideas, products and strategies, ranked

Why Canadians Don’t Love Mobile Payments—Yet

NFC - Near field communication, mobile payment

Despite all the buzz surrounding smartphone-enabled shopping, the public still finds the technology clunky and risky

The Bold New Frontier of Vending Machines

(Illustration: Remie Geoffroi)

Smart brands have discovered that kiosks can be used to sell a lot more than cans of pop

How to Corner a Niche Market Today

(Photo: Pochetti/Facebook)

Toronto-based Pochetti is aiming to meet surging demand for both subscription services and formal pocket squares. Here's a look at its go-to-market strategy

Why Credit Card Fees are Finally Going Down

credit_cards

After heavy lobbying, Visa and Mastercard are reducing merchant transaction fees—but not by much

How to Target Extreme Commuters

commuter

More than 1 million Canadians spend more than an hour driving to and from work every day. They're a captive—and lucrative—audience