Consumer Trends

The Parent You Should Be Marketing To

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A new study shows that dads spend more and have more brand loyalty than moms

The Weak Loonie Is an Opportunity for Retailers

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As the dollar loses value against the greenback, Canadian consumers are more likely to do their shopping on this side of the border

Turning a Personal Pain Point into a Product

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Suncayr emerged out of Rachel Pautler's struggles with sunscreen. Now the Waterloo-based company is targeting the mass market

How to Appeal to Deal-Seeking Consumers

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Canadian shoppers don't believe in every discount they're offered according to a recent survey

How Endy Sleep Plans to Hold Off a Big-Money U.S. Competitor

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The Toronto e-commerce company sells a product most consumers are used to trying first: matresses

4 Tips for Engaging Consumers on Instagram and Facebook

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The photo sharing platform and its social network parent can provide support to marketing campaigns

How Recent Payment Trends Could Affect Small Retailers

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A Bank of Canada report shows consumers—particularly millennials—increasingly favour credit cards

How Successful Subscription Services Create Repeat Customers

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With tens (or hundreds) of thousands of members, these 10 companies have cracked the periodic pricing model

What Consumers Are Tired of Seeing in Ads

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Increasingly conscious audiences have beauty fatigue, and are demanding more realistic marketing

Why Some Consumers Are Growing Crops Under Their Countertops

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Businesses are flocking to service the latest trend in healthy eating: in-home farming