Consumer Trends

How Endy Sleep Plans to Hold Off a Big-Money U.S. Competitor

Photo: Endy Sleep

The Toronto e-commerce company sells a product most consumers are used to trying first: matresses

4 Tips for Engaging Consumers on Instagram and Facebook

Photo: PressureUA/iStock

The photo sharing platform and its social network parent can provide support to marketing campaigns

How Recent Payment Trends Could Affect Small Retailers

Photo: iStock

A Bank of Canada report shows consumers—particularly millennials—increasingly favour credit cards

How Successful Subscription Services Create Repeat Customers


With tens (or hundreds) of thousands of members, these 10 companies have cracked the periodic pricing model

What Consumers Are Tired of Seeing in Ads

Illustration: PressureUA/iStock

Increasingly conscious audiences have beauty fatigue, and are demanding more realistic marketing

Why Some Consumers Are Growing Crops Under Their Countertops

Photo: Urban Cultivator

Businesses are flocking to service the latest trend in healthy eating: in-home farming

Why the E-Commerce Threat Continues to Grow

E-commerce. Shopping cart and credit cards on laptop

Canada Post data suggests Canadians are now comfortable buying almost anything online

How Loblaw Keeps Up With Consumer Trends


Canada's Most Innovative Companies 2015: the chain is reimagining what a grocery store can be

The Hot New Food Fad with a Distinctly Canadian Flavour

(L to R) Trader Joe's pure coconut water, C2O pure coconut water, Coco Cafe vanilla coconut water cafe latte, Zico pure premium coconut water, O.N.E. coconut water, and Happy Tree maple water and maple syrup. Photo: Matthew Mead/AP Photo/CP

Companies hope water flavoured with maple tree sap can captivate the fickle beverage market

Beware of Bad Review Blackmail

Photo: iStock

Review sites are being weaponized by unscrupulous clients who shake down vendors for discounts—or else