Consumer Trends

Meet Today’s Cash-Strapped Canadian Consumer

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A new study shows an increase in paycheque-to-paycheque living and a decrease in retirement savings

What’s Fuelling Canada’s Online Shopping Boom

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Some 82% of Canadians are shopping via the web, and they're spending big in some surprising categories

Where You’ll Find the Happiest Consumers

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Three Canadian cities are included in a new list of the top 10 cities in the world to live. Here's why

Do Loyalty Programs Actually Work?

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Customers today can be fickle, and that creates a big problem for brands looking to secure repeat business

4 Things You Must Know About Social Media Today

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You can't ask consumers to "like" you on Facebook any more, and other social developments affecting your business

Can You Chase a Fad Too Far?

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The death of U.S. cupcake chain Crumbs offers a cautionary tale about following trends

Why You Should Move to Online Customer Service

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New research shows that clients are happiest when the support comes not in person, but rather through a screen

Why Canadians are Getting Richer

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Even in the face of higher-than-normal unemployment, Canadians saw their net worths rise by an average of eight percent last year

Why Canadians are Going Cash-Free

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Only 10% of consumer spending today is made with notes and coins. And that number is dropping fast

Why the Collections Industry is Thriving

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More than a third of U.S. consumers have had debts reported to collections agencies. And that's creating huge demand in a lucrative niche