Consumer Trends

The True Cost of E-Commerce

Using a digital tablet for online buying, Shallow DOF

Fulfilling online orders is eroding retail profits in the U.S., according to a new study. It's a a harbinger of things to come for Canadian businesses

How to Reinvent a Traditional Family Business for the Modern Consumer

Noura Sakkijha of Mejuri Jewellery. Photo: Roberto Caruso

Third-generation jeweller Noura Sakkijha is dragging the industry into the digital age with Mejuri

What to Do With Your Franchise When the Trend Inevitably Ends

Photo: Freshii

Froyo and juice are on the way out, says Freshii’s Matthew Corrin. He's offering an escape route

Why It Pays to Market on Search AND Social

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Combining these two channels can lead to increased spending and stronger brand advocacy

The Problem With Getting Stuck in the Middle of a Growing Market

A PJ's Pets store on Yonge Street is liquidating their stock in Toronto in April 2016. Photo: Christopher Katsarov/CP

The closure of PJ’s Pets and Pets Unlimited stores stands out in an expanding industry

3 Thoughts on the State of Retail from AOL’s Resident Futurist

Photo: Gultaggen/Flickr

How is the business of selling stuff going to change? Marketing asked "digital prophet" Shingy

7 Things You Need to Know About the Next Generation of Consumers

Photo: iStock

A new global study looks at the mindset of today's youth, Generations Z and We

The Canadian Mall You Want Your Store In

Nordstrom’s retail store expansion inside the Yorkdale Mall in July 2015. The shop is one of many high end luxury retailers within the mall. Photo: Brian B. Bettencourt/Toronto Star/Getty

Toronto’s Yorkdale topped a list of the country's most profitable shopping centres last year

Why Consumers Really Care About Corporate Social Responsibility

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A new study suggests that people's motives for supporting do-goodery aren't all that pure

Lessons from the Dragons: Quality Always Wins

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A simple activity made too elaborate and three entrepreneurs making Canada's favourite cocktail better on Dragons' Den Season 10 Episode 20