Consumer Trends

How to Make Just the Right Amount of Product

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Not being able to meet clients' needs hurts your brand, but so does excess inventory. Five steps to successful supply chain management

3 Ways to Unlock the Lucrative “Local” Market

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As consumers increasingly focus on where products come from, embracing your localness can help you face down larger competitors

Why Bubl is Targeting Business Customers Before Consumers

Sean Ramsay

The Toronto-based creator of a 360-degree camera is focusing on commercial applications first

The Parent You Should Be Marketing To

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A new study shows that dads spend more and have more brand loyalty than moms

The Weak Loonie Is an Opportunity for Retailers

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As the dollar loses value against the greenback, Canadian consumers are more likely to do their shopping on this side of the border

Turning a Personal Pain Point into a Product

CanuckTech Suncayr 20150721

Suncayr emerged out of Rachel Pautler's struggles with sunscreen. Now the Waterloo-based company is targeting the mass market

How to Appeal to Deal-Seeking Consumers

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Canadian shoppers don't believe in every discount they're offered according to a recent survey

How Endy Sleep Plans to Hold Off a Big-Money U.S. Competitor

Photo: Endy Sleep

The Toronto e-commerce company sells a product most consumers are used to trying first: matresses

4 Tips for Engaging Consumers on Instagram and Facebook

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The photo sharing platform and its social network parent can provide support to marketing campaigns

How Recent Payment Trends Could Affect Small Retailers

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A Bank of Canada report shows consumers—particularly millennials—increasingly favour credit cards