Consumer Trends

The “New Canada” You Need to Be Selling To

Target your customers.

Forget millennials. Watch out for these demographic changes, which will have a huge impact on the Canadian consumer base

Proof That Nostalgia Really Sells

Eric Rego stitches L.L. Bean boots in the company's Brunswick, Maine facility. Photo: Pat Wellenbach/AP Photo/CP

Bootmaker L.L. Bean is ramping up production to meet demand as retro becomes the new consumer must-have

What It Takes to Produce the Hottest Toy of the Holiday Season

Tiana Wilson age 8 with the most sought-after toy of this Christmas season, Spin Master's Hatchimals, at the Dreamtoys Fair in London. Photo: Nils Jorgensen/REX/Shutterstock/CP

Toronto's Spin Master is winning the Christmas present contest this year with Hatchimals. Here's how it's handling the huge demand

4 Holiday Shopping Trends to Watch

Photo: Betsie Van der Meer/Getty

Retailers gearing up for this year's winter selling season will need to keep an eye on these items, categories and consumer preferences

Why You Should Be Selling on Mobile Right Now

Illustration: iStock

Research suggests mobile ads and social media play a big role in driving purchases

The Most Influential Consumers on the Internet

Illustration: iStock

They're tough to reach, but image sharing site Imgur's founder says geeks are the tastemakers you should be targetting

Why Food is the New Retail Must-Have

The food court at the Rideau Centre in Ottawa. Photo: Adrian Wyld/CP

Shopping centres and malls are focusing on culinary offerings and ambience to bring in customers looking for experiences they can't get online

How to Connect with Today’s Consumers


PROFIT 500 Growth Tips: Digital guru Mitch Joel on the tricky—yet crucial—art of keeping up with buyers in 2016

What Stops Consumers From Buying Local

Photo: iStock

Canadians say they value neighbourhood independents, but tend to spend their money at large retailers according to a recent study

What Consumers Want From a Mobile Shopping Experience

Illustration: Lightcome/iStock

Retailers need to step up their smartphone commerce game, a new study suggests