Consumer Trends

Lessons 2014: Creating Sales Moments

Photo: Andrew Francis Wallace/Toronto Star/Getty

It takes constant innovation to keep sales numbers where you want them. A look at some of 2014's biggest sales moments, and what you can learn from them.

How Big Cola is Profiting from Customer Flight

Photo: Matt Rourke/AP/CP

As consumers get more health-conscious, Coke and Pepsi launch smaller sizes to boost sales

The Future of Fashion is Athletic

Photo: Jordan Siemens/Getty

Yoga pants are the new jeans, with more and more clothing companies joining the ‘athleisure’ race

Opportunity in the Ethnic Food Aisle

Photo: Bill Pugliano/Getty Images News

Visible-minority Canadians feel underserved by grocery store offerings according to new study

Kick to Click: the End of the Computer Mouse?

A conceptual photo involving a computer mouse and a mouse trap

A new way to move your cursor and 10 other business ideas, products and strategies in the latest Ingenuity Index

What Product Certifications Actually Mean


Thinking of earning a Fairtrade label? How about Canada Organic or Women Owned? Here's how do-gooder certifications stack up

The Technology Saving In-Store Shopping


More and more retailers are using beacons to merge in-store shopping with mobile access to information—and data shows they work

Can Science Make Your Brand Cool?

(Illustration: Shout)

By watching what people click online, market researchers are harnessing the power of big data to spot trends before they happen. At least, that's the pitch

Hot Niche: Food Trucks for Dogs?


A new option in canine chow, and more current business ideas, products and strategies, ranked

Why Canadians Don’t Love Mobile Payments—Yet

NFC - Near field communication, mobile payment

Despite all the buzz surrounding smartphone-enabled shopping, the public still finds the technology clunky and risky