Consumer Trends

How to Keep Up With Changing Customer Expectations

Mitch Joel

Marketing guru Mitch Joel shares the strategy smart businesses employ to make sure their messages hit the mark in the digital age

How to Invigorate a Humble Business

C.R. Plastic Products president Jamie Bailey (right) inspects a chair at the PROFIT 500 firm's recently-acquired Stratford, Ont. factory

For 15 years, C.R. Plastic Products was a moderately successful furniture maker. Thanks to some big risks, big hires and big investments, it’s a burgeoning global brand and PROFIT 500 winner

How to Market to Boomer Consumers

empty-nesters

A recent report says they feel misunderstood and underappreciated by younger generations. Don't make the same mistake

The Latest Retail Category Facing Digital Disruption

A Toronto pop-up installation from the mattress company Casper, which is encouraging the public to use these "nap rooms" equipped with their mattresses. Photo: Chris Young/CP

Online furniture startups are trying to appeal to customers with lower prices and greater selection

Why Retailers Should Focus on Back-to-School Shopping Season

Photo: iStock

It's ‘economy insensitive’ and set to grow, say experts. How brands and businesses can take advantage

The Food Truck Movement Gathers Speed

Emmanuel Guardado, who owns the QueChivo Salvadoran food truck, with his vehicle at a Calgary park. Photo: Jeff McIntosh/CP

Mobile eatery owners are carving out space for themselves in Canada's food landscape. Why they're finding favour, and where they can go from here

What Could Keep These Seasonal Businesses Going Year-Round

Sam Arif at the La Diperie ice cream store in Toronto, which he co-owns. Photo: Nathan Denette/CP

To survive winter and hold onto customers, soft-serve ice cream stores are working to connect with their local communities

Can a Value-Focused Retailer Grow Without Losing Loyal Customers?

A newly-renovated Giant Tiger store in Ottawa. Photo: Fred Chartrand/CP

Discount chain Giant Tiger is expanding its footprint and revamping its image

When the Marketplace Model Actually Works

Wehuns_Tan-Flipp-P_Erik_Putz-Change_Agent_Summer_2016-450x300.jpg

Digitized flyer app Flipp has been downloaded over 13 million times. How Wehuns Tan and his team built a business connecting retailers and consumers

A Creative Way to Catch the Eyes of Consumers

A bartender walks past a bank of beer tap handles at Sugar Maple in Milwaukee, where there are at least 60 beers on tap. Photo: Carrie Antlfinger/AP/CP

As craft breweries abound, beer brands are focusing on making their tap handles stand out from those of the competition