Consumer Trends

What Consumers Are Tired of Seeing in Ads

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Increasingly conscious audiences have beauty fatigue, and are demanding more realistic marketing

Why Some Consumers Are Growing Crops Under Their Countertops

Photo: Urban Cultivator

Businesses are flocking to service the latest trend in healthy eating: in-home farming

Why the E-Commerce Threat Continues to Grow

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Canada Post data suggests Canadians are now comfortable buying almost anything online

How Loblaw Keeps Up With Consumer Trends

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Canada's Most Innovative Companies 2015: the chain is reimagining what a grocery store can be

The Hot New Food Fad with a Distinctly Canadian Flavour

(L to R) Trader Joe's pure coconut water, C2O pure coconut water, Coco Cafe vanilla coconut water cafe latte, Zico pure premium coconut water, O.N.E. coconut water, and Happy Tree maple water and maple syrup. Photo: Matthew Mead/AP Photo/CP

Companies hope water flavoured with maple tree sap can captivate the fickle beverage market

Beware of Bad Review Blackmail

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Review sites are being weaponized by unscrupulous clients who shake down vendors for discounts—or else

What Today’s Job Seekers Look For in an Employer

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3 Key Charts: important recruitment factors, reasons for buying second-hand, and millennial mothers.

How to Avoid Becoming the Next Future Shop, Target or Jacob

Photo: Rick Madonik/Toronto Star/Getty

Giving consumers what they want requires a change in approach

Should You Have an Easter Sale?

Illustration: Gravicapa/iStock

3 Key Charts: how consumers react to holiday sales, the construction skills gap and loyalty program results.

A New Way to Get on Consumers’ Smartphones

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You don't need an app to offer deals or promote products in-store