Consumer Trends

3 Thoughts on the State of Retail from AOL’s Resident Futurist

Photo: Gultaggen/Flickr

How is the business of selling stuff going to change? Marketing asked "digital prophet" Shingy

7 Things You Need to Know About the Next Generation of Consumers

Photo: iStock

A new global study looks at the mindset of today's youth, Generations Z and We

The Canadian Mall You Want Your Store In

Nordstrom’s retail store expansion inside the Yorkdale Mall in July 2015. The shop is one of many high end luxury retailers within the mall. Photo: Brian B. Bettencourt/Toronto Star/Getty

Toronto’s Yorkdale topped a list of the country's most profitable shopping centres last year

Why Consumers Really Care About Corporate Social Responsibility


A new study suggests that people's motives for supporting do-goodery aren't all that pure

Lessons from the Dragons: Quality Always Wins


A simple activity made too elaborate and three entrepreneurs making Canada's favourite cocktail better on Dragons' Den Season 10 Episode 20

How to Appeal to Moneyed Millennial Consumers

A selection of handbags at Saks Fifth Avenue's new store in downtown Toronto, in February 2016. Photo: Nathan Denette/CP

Luxury retailers are courting wealthy young shoppers one social media post at a time

What Do Consumers See When They Look at Your Brand?


Some consumers associate human characteristics with emblems and logos, and buy accordingly

The Rise of the Second-Hand Economy

Emily Bitze, founder of Bunz Trading Zone, in her Toronto office in March 2016. Photo: Chris Young/CP

In search of savings, many Canadians are buying or bartering for used goods. What that means for growth

What Millennial Consumers Think of Themselves

Young couple with longboards in park

Generation Y is hard-working, budget-conscious and stressed according to its own members. How you can appeal to them

Why Retailers Need to Make In-Store Shopping More Convenient


Nearly a quarter of consumers feel let down by bricks-and-mortar locations after shopping online