Consumer Trends

The Huge Opportunity of Millennial Home Buyers

Photo: iStock

Property sellers, builders and managers are set to cash in as members of Generation Y finally find the money for a mortgage down payment

Why Nostalgia Is Such a Powerful Branding Tool

Photo: Mario Beauregard/CP

Handle your brand’s history with care. In an age of endless novelty, it’s one of your greatest assets

The True Cost of Poor Customer Service

Man-giving-thumb-down

Canadians are 'silent switchers,' leaving companies no chance to make it right before they jump to the competition. How to ensure you don't lose them

The True Cost of E-Commerce

Using a digital tablet for online buying, Shallow DOF

Fulfilling online orders is eroding retail profits in the U.S., according to a new study. It's a a harbinger of things to come for Canadian businesses

How to Reinvent a Traditional Family Business for the Modern Consumer

Noura Sakkijha of Mejuri Jewellery. Photo: Roberto Caruso

Third-generation jeweller Noura Sakkijha is dragging the industry into the digital age with Mejuri

What to Do With Your Franchise When the Trend Inevitably Ends

Photo: Freshii

Froyo and juice are on the way out, says Freshii’s Matthew Corrin. He's offering an escape route

Why It Pays to Market on Search AND Social

Like thumbs up

Combining these two channels can lead to increased spending and stronger brand advocacy

The Problem With Getting Stuck in the Middle of a Growing Market

A PJ's Pets store on Yonge Street is liquidating their stock in Toronto in April 2016. Photo: Christopher Katsarov/CP

The closure of PJ’s Pets and Pets Unlimited stores stands out in an expanding industry

3 Thoughts on the State of Retail from AOL’s Resident Futurist

Photo: Gultaggen/Flickr

How is the business of selling stuff going to change? Marketing asked "digital prophet" Shingy

7 Things You Need to Know About the Next Generation of Consumers

Photo: iStock

A new global study looks at the mindset of today's youth, Generations Z and We