Customer Acquisition
5 Simple Ways to Get Clients to Gush About You
Third-party testimonials can be a powerful way to build your business. But how do you get them?
Are You Losing The New Marketing War?
The 4-step approach to winning over today's digitally driven buyer
Google Data Could Optimize Online Ads
Could a new analytics tool replace marketing consultants for those who can use it effectively?
Label It a Success: The Story of 4 Moms and One Simple Idea
Julie Cole, co-founder and VP of Mabel’s Labels explains why making moms happy and engaging community can be a company’s strongest assets
Food for Starving Sales Teams
Four powerful forces have made it harder than ever for B2B salespeople to find willing buyers. Here’s how marketing can help you harvest more qualified leads
How to Gain Consumer Trust
IBM study reveals how retailers and manufacturers can build influence with consumers
Making the Four Ps More Practical
The four Ps of marketing are famous, but not terribly practical. Here are the three marketing keys your SME should instead focus on
How to Sell to Early Adopters
These trendsetters create buzz, love giving feedback and promote product loyalty, but they may not be who you think
Great Ideas: Selling to well-informed buyers
By the time most of today’s consumers are ready to make a significant purchase, they’ve done so much online research they make previous generations of consumers look downright ignorant in ...
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