Third-party testimonials can be a powerful way to build your business. But how do you get them?
The 4-step approach to winning over today's digitally driven buyer
Could a new analytics tool replace marketing consultants for those who can use it effectively?
What to do instead
Julie Cole, co-founder and VP of Mabel’s Labels explains why making moms happy and engaging community can be a company’s strongest assets
Four powerful forces have made it harder than ever for B2B salespeople to find willing buyers. Here’s how marketing can help you harvest more qualified leads
IBM study reveals how retailers and manufacturers can build influence with consumers
The four Ps of marketing are famous, but not terribly practical. Here are the three marketing keys your SME should instead focus on
These trendsetters create buzz, love giving feedback and promote product loyalty, but they may not be who you think
By the time most of today’s consumers are ready to make a significant purchase, they’ve done so much online research they make previous generations of consumers look downright ignorant in ...