Customer Acquisition

How to Reach New Customers With Creative Marketing Videos

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Big brands aren't the only ones making mini-movies for online audiences anymore. Why small business owners are becoming filmmakers

4 B2B Marketing Trends to Watch in 2017

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These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

Inside Frank + Oak’s Ambitious Strategy of Constant Reinvention

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Meet the innovators building an omnichannel, omnisex, omnicountry brand that may just be the future of retail

The 3-Tiered Strategy for Filling Your Pipeline With Referrals

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Facing a prospect crunch? How to find new opportunities by leveraging your network

How to Get What You Want in Negotations

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Build the Perfect Small Business: Don't just accept the terms your customers or suppliers propose. Tricks for getting what you want

How to Keep Up With Changing Customer Expectations

Mitch Joel

Marketing guru Mitch Joel shares the strategy smart businesses employ to make sure their messages hit the mark in the digital age

A New Way to Find Foreign Customers

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New Facebook tools will allow small businesses to target prospective buyers in other countries

What Salespeople Can Learn From Oprah’s Favourite Things

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Getting the attention of prospects has never been more challenging. This innovative strategy can help you cut through the noise and win over potential clients

4 Steps to Bridge the Gap Between Marketing and Sales

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These two crucial teams must be pulling in the same direction if you want to generate more revenue. How to get them working together

Why Startups Should Sell to Big Companies First (and How to Land Them)

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W100 winner Carol Leaman ignored the conventional "start small" growth model and pursued billion-dollar companies straight out of the gate