Customer Service

How to Protect Your Company’s Good Name

Photo: iStock

Well-regarded firms win more customers and fans. Five steps to build a positive corporate reputation

How to Bounce Back When Your Product Launch is a Disaster

Illustration: iStock

You only get one chance to make a first impression, but it's possible to recover from a failed debut

When Quick Thinking Wins Fans For Your Brand

A Westjet Airlines Boeing 737-700 jetliner lands at Vancouver International Airport; in the background an Air Canada Boeing 777-300ER is towed along the tarmac, Richmond, B.C., May 20, 2015.

A creative WestJet pilot ordered pizza for rerouted Air Canada passengers in Fredericton, earning social media praise

Why Good Enough Isn’t Good Enough When It Comes to Customer Service

Photo: iStock

The thing that sets great companies apart is obsessive attention to the customer experience

How to Say “No” Without Losing the Customer

Illustration: iStock

Turning down client requests doesn't have to cost you their business, if you do it right. Four steps to keeping them happy without doing something you don't want to

3 Good Reasons Not to Franchise Your Business

PROFIT Business Cast

Fixt aims to standardize mobile device repairs, but it won't be licensing its formula. CMO Donna Custance explains why

The Harry Rosen Way to Build Customer Loyalty

Canadian menswear titan Harry Rosen in front of his flagship Bloor Street store in Toronto, in October 2016

The retail legend and menswear entrepreneur explains how he formed connections with his clientele and why he's still learning at 85

How to Turn Your Superfans Into an Incredible Marketing Resource


Build the Perfect Small Business: The clients you already have can help you find new ones. What you can do to generate referrals and make customers feel valued

How to Create Amazing Customer Experiences

Saje Natural Wellness CEO Kate Ross LeBlanc in one of the PROFIT 500 company's Vancouver stores

Few businesses see service improve with growth. Then again, few businesses are structured like PROFIT 500 winner Saje Natural Wellness, a company with customer delight in its DNA

What Can Brands Do When Faced With Social Media Hostility?

angry customer

Transit agencies and airlines bombarded with angry and abusive posts are responding in different ways