Email Marketing

Why CASL May Actually Have Helped Brands


Despite dire predictions, email marketing has actually increased and improved since the CRTC introduced anti-spam regulations

How to Start a Successful Email Newsletter

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Don't let your messaging get lost in the spam folder. Seven steps to ensure your e-newsletter delivers value to you and your subscribers

5 Reasons to Revive Your Email Newsletter

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There's no better place to deliver your message than the inboxes of current and potential customers. Why you need this old-school marketing tool

Many Small Businesses Still Haven’t Adapted to CASL


Anti-spam regulations which took effect a year ago have hampered promotional efforts according to a new study

A New Way to Get Customers’ Attention

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Daily deals site Buytopia saw the return on its email marketing efforts drop, so it turned to a new marketing tactic

Why Your Marketing Is Going Straight to the Junk Folder

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"Deletist" consumers increasingly unfollowing and unsubscribing from brands' outreach

How to Avoid the “Ugly Email”

typing email

5 simple steps to give you a brand and communications makeover

How to Make Spam People Actually Want to Read


Why you should stop worrying and learn to love Canada's new anti-spam laws

The Secret to a Great Sales Email


New research suggests keeping your subject line short—really short—will make your open rates soar

Why CASL Won’t Hurt Small Businesses

Monitor screen showing spam in the mailbox

For all the panic surrounding the new anti-spam law, it's making companies do the right thing