Market Research

The MEC Way to Expand a Customer Base

Photo: Deborah Baic/Globe and Mail/Canadian Press

Under CEO David Labistour, Mountain Equipment Co-op evolved from its outdoorsy roots to target urban consumers. Here's how the retailer did it

Lessons From the Dragons: How to Make Your Audience Your Best Asset


A bath product innovator captures a multi-million dollar market in Dragons' Den Season 11 Episode 18

Lessons From the Dragons: The Moment of Truth


A pair of young entrepreneurs find out if their new twist on a dated product has real potential in Dragons' Den Season 11 Episode 16

Inside Frank + Oak’s Ambitious Strategy of Constant Reinvention


Meet the innovators building an omnichannel, omnisex, omnicountry brand that may just be the future of retail

Lessons From the Dragons: Prove Your Market


A family firm with a hot product and a swift solution to homeowners' winter weather woes on the Dragons' Den Holiday Special

How to Make Money Serving the Underserved


Chasing trends can be lucrative, but as these PROFIT 500 winners prove, so can catering to clients others have neglected. But to find niches with real promise, you have to know where—and how—to look

What It Takes to Build an Authentic Brand


Too many companies focus on what they think they know about their customers. Why they need to prioritize research instead

Why the Return of the Long-Form Census is Good for Business

Photo: Sean Kilpatrick/CP

The loss of this key source of affordable, high-quality data hurt the market research efforts of SMBs

What Do Consumers See When They Look at Your Brand?


Some consumers associate human characteristics with emblems and logos, and buy accordingly

What Millennial Consumers Think of Themselves

Young couple with longboards in park

Generation Y is hard-working, budget-conscious and stressed according to its own members. How you can appeal to them