Market Research
Can Wikipedia Predict the Next Market Crash?
Researchers tracked browsing history for financial articles and found some interesting patterns
Reinventing the Sales Model
How one company repurposed its product and flipped its sales approach on its head
Why Aren’t You Advertising on the Bus?
You may be overlooking opportunities to reach your perfect customer
Videocast: Get Great Customer Feedback
Asking customers their opinion about your business or product is essential to improving retention and increasing sales. But how you measure that feedback can have a dramatic impact on your results
The Same, But Different
Research uncovers what motivates customers to choose one product over another
Declining Productivity Threatens Canadian Competitiveness
New report points to five essential best practices for companies of any size
What’s Your True Competitive Advantage? Try Again
Chances are you're marketing benefits your customers don't really care about. Here's how to define your true competitive differentiator
Stores You’ll Adore: Mountain Equipment Co-op
This outdoor adventure retailer responded to changing customer interests by completing the biggest inventory expansion in its history
Eyes Front—And Centre
Researchers determine what product placement works best using infrared eye-tracking technology
Newsletter
Twitter
Facebook
Podcast
RSS
