Marketing

Why Your Business Doesn’t Need Social Media

Illustration: Peter Arkle

Successfully maintaining a corporate presence on Twitter, Facebook, Snapchat and more requires intense commitment. For many companies, it's just not worth the trouble

Inside Shop.ca’s Failed E-Commerce Revolution

Illustration: Jasu Hu

Once one of Canada's hottest tech startups, the marketplace went bankrupt after a series of strategic missteps and clashing visions. Can it rise again?

4 B2B Marketing Trends to Watch in 2017

Photo: Rawpixel/iStock

These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

Why the Mall May Be the Best Place for Your Pop-Up Shop

Canadian themed dolls in the Maplelea store at Toronto’s Yorkdale Mall in January 2017. Photo: Nathan Denette/CP

Small retailers get exposure and sales by setting up temporary locations at large shopping centres

What You Can Learn About Following Fads From Pokémon Go

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The insane, temporary popularity of the mobile game in 2016 is a warning to companies chasing trends across the modern consumer landscape

7 of the Best Marketing Lessons From 2016

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Feelings trumped facts, and even the most innocuous brands found themselves dragged into public conversations they never intended, or wanted, to be part of

The Most Costly Mistake B2B Companies Make About Marketing

Photo: iStock

An all-too-common misperception could be holding back the growth of your business

Why You Should Stop Sending Your Vendors and Clients Holiday Gifts

Christmas Ornament In Front Of Businessman Working At Desk

The trinkets firms traditionally send out at this time of year aren't worth the paper they’re wrapped in

How to Get Your Finance and Marketing Teams Working Together

Businessman spray paints dollar sign on the wall

These two crucial teams have more in common with each other than they might think. What it takes to bridge the divide and increase your ROI

How to Connect with Today’s Consumers

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PROFIT 500 Growth Tips: Digital guru Mitch Joel on the tricky yet crucial art of keeping up with buyers in 2016