Marketing

Has This Marketing Gimmick Reached Its Limit?

Photo: Ryan Remiorz/CP

With an open letter to Subway franchisees, Freshii founder Matthew Corrin takes a second run at a tactic that previously brought a $10 million lawsuit

When Nostalgia in Marketing Works

Photo: iStock

Just because something reminds consumers of the past doesn't mean it will resonate today. How to get it right

Why There’s No Such Thing as Oversharing in Marketing

Illustration: Peter Arkle

There was a time when divulging private details in a business context was taboo. But a new breed of entrepreneurs are making bank by baring all

What You Can Learn From Today’s Hottest Young Brands

Photo: iStock

The most exciting brands got there by ditching the rule book. More established companies should take the hint: Reinvention starts right away

The New Era of Consumer Trust

Illustration: iStock

Information-saturated shoppers want to outsource their consciences to the companies they buy from. That's a huge opportunity

Why Your Business Doesn’t Need Social Media

Illustration: Peter Arkle

Successfully maintaining a corporate presence on Twitter, Facebook, Snapchat and more requires intense commitment. For many companies, it's just not worth the trouble

Inside Shop.ca’s Failed E-Commerce Revolution

Illustration: Jasu Hu

Once one of Canada's hottest tech startups, the marketplace went bankrupt after a series of strategic missteps and clashing visions. Can it rise again?

4 B2B Marketing Trends to Watch in 2017

Photo: Rawpixel/iStock

These technologies and strategies are set to be the most effective for business-to-business companies this year. Adapt your plan and budgets accordingly

Why the Mall May Be the Best Place for Your Pop-Up Shop

Canadian themed dolls in the Maplelea store at Toronto’s Yorkdale Mall in January 2017. Photo: Nathan Denette/CP

Small retailers get exposure and sales by setting up temporary locations at large shopping centres

What You Can Learn About Following Fads From Pokémon Go

Pokemon_Go-P_Jose_Cabezas-Reuters-Lessons_Learned_January_2017-600x400.jpg

The insane, temporary popularity of the mobile game in 2016 is a warning to companies chasing trends across the modern consumer landscape