Marketing Plan

How to Make B2B Marketing Less Painful

Business people tired of working

Your marketer can't succeed without your support. Three practical, no-cost ways to remove barriers to marketing effectiveness within your company

The Top 5 B2B Marketing Trends from 2015

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As many companies realized this year, marketing isn’t just for consumer-facing businesses

3 Tips for Hosting an Amazing Customer Event

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Meet-and-greets, lunch-and-learns and other kinds of functions are now the largest expense in B2B marketing. How to make yours stand out

The 5 Things an Effective Strategic Marketing Plan Must Include

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Setting out your promotional aims and processes needn’t take long. How to create a lean roadmap to success

Why the War Within the Ad Industry Must End

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Advertising's two camps—art and science—have never been so at odds. For the good of marketing, it's time to make peace

12 Steps to Trade Show Success

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Without a plan, your industry event is just a paid vacation. How to make it worth the investment

6 Ways to Make Your Company Look Bigger Than It Really Is

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Size equals credibility for many buyers. How to measure up against larger competitors

3 Ways to Spot and Stop Inefficient Marketing

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Not getting enough bang for your marketing buck? What you can do to ensure your efforts and money aren't going to waste

4 Tips for Engaging Consumers on Instagram and Facebook

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The photo sharing platform and its social network parent can provide support to marketing campaigns

Why Pretty Doesn’t Really Sell

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Churning out attractive marketing materials won’t win you more business. Here’s what will