The U.S. marketing scheme takes root in Canada, forcing local retailers to fight even harder for Canadian holiday spending dollars
Will .pizza or .shoes become the next search signpost?
JPMorgan lost control of a hashtag it created for a recent Twitter campaign, building more negative attention than positive PR. What should it have done differently?
The social media site joins the list of others (including Instagram and Facebook) targeting SMEs for their ad dollars
Holiday shopping isn't what it used to be. Google Canada's insights into what Canadian consumers are looking for—and how you can capitalize
A new e-commerce survey of Canadians who shop online shows that they're different from in-store shoppers
Canadians are spending more time online—and the majority are buying there, too. Is your business prepared to meet their needs?
Chirpify CEO Chris Teso makes a case for pushing customers to buy directly through social media sites like Twitter and Instagram
Tired of shoppers scoping out your merch, only to buy it online from someone else? Convert their curiosity into sales
Online advertising is changing fast. Google's Neal Mohan on where to focus your marketing efforts