Online Marketing

Where Gen Z Shops and How to Market to Them

Photo: Pamela Moore/iStock

With strong back-to-school sales expected, study says it's key for retailers to court teens and tweens

Can You Capitalize on the Pokémon Go Craze?

A Pokemon appears on a smartphone playing Pokémon Go in downtown Toronto. Photo: Cole Burston/CP

Main street businesses in some Canadian cities are using the smartphone game phenomenon as a creative form of marketing

How to Promote Products on Pinterest

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Aldo used the picture-heavy platform to connect with brides. Inside the Canadian footwear retailer's innovative social media strategy

The Smart Way to Hop Onto a Viral Craze

Pokemon Go players stopping outside the Huge Cafe in downtown Atlanta, Ga., in search of digital monsters. Photo: Brinson McGowan/Huge via AP)

Business owners are capitalizing on the sudden, immense popularity of Pokémon Go by using the game to attract customers

4 Tools for a Super Digital Marketing Campaign

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From managing a newsletter to identifying influencers, these applications make it easy to promote your business online

Why There’s No Such Thing As “Digital Marketing” Anymore

Illustration: iStock

Marketers are confusing the essence of the job they do with the tools they use to do it, and it’s dangerous

How to Get Your Customers to Advertise for You

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Steam Whistle's Kendra Nicholson on how a brand can leverage fan support to its advantage

3 Launch Lessons From a Fintech Entrepreneur

PROFIT Business Cast

Releasing a product into the world can be a long and daunting process. What you need to know to do it right

Why You’re Never Too Small to Have a Social Media Strategy

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Shopify's Dan Fricker on how businesses with limited resources can effectively use social platforms

A Creative Way to Get a Dream Client’s Attention

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Toronto digital marketing, design and PR agency 88 Creative is using some innovative tactics to woo eyewear brand Warby Parker