Online Marketing

Facebook Eyes Small Business Dollars


With new targeting features, Facebook takes a shot at LinkedIn's audience, and converting its small business users into paying advertisers

Canadian Shoppers Increasingly Worried About Online Security


Poll: Almost half of Canadian Internet users shop online once a month

The Click-and-Collect Sales Model


Large retailers are experimenting with a new online sales tactic in Canada, one that has worked well in the U.K. and France

Sneaky Advertising 101

PROFIT Business Cast

Advice from a content marketer on how to sell your product or service without the sales pitch

Is Facebook Still Worth Your Time?

Save my money

Facebook is 10 years old. A lot has changed in a decade. For starters: Businesses that once relied on the site for free content marketing may be out of luck

Which Social Media Site Gets You The Most Traffic?


New study shows social media funneled record-breaking traffic to retailers in 2013. One site outperformed all the others

Why You’re Really Losing Online Sales

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Online shoppers don’t always abandon their cart because they don’t want the item. Find out the top reasons e-commerce sites lose the sale

How to Get Results From Social Media Contests

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Mail-in sweepstakes have largely gone the way of door-to-door postal service. Expert advice on running successful contests online

5 Qualities of High-Traffic Websites

cocktail party

If your website were a cocktail party, would you be the egomaniac everyone avoids or the charismatic party-goer everyone wants to talk to?

10 New Year’s Resolutions for the Entrepreneur

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Straightforward resolutions business owners can actually get done