Online Marketing

Facebook Eyes Small Business Dollars

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With new targeting features, Facebook takes a shot at LinkedIn's audience, and converting its small business users into paying advertisers

Canadian Shoppers Increasingly Worried About Online Security

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Poll: Almost half of Canadian Internet users shop online once a month

The Click-and-Collect Sales Model

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Large retailers are experimenting with a new online sales tactic in Canada, one that has worked well in the U.K. and France

Sneaky Advertising 101

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Advice from a content marketer on how to sell your product or service without the sales pitch

Is Facebook Still Worth Your Time?

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Facebook is 10 years old. A lot has changed in a decade. For starters: Businesses that once relied on the site for free content marketing may be out of luck

Which Social Media Site Gets You The Most Traffic?

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New study shows social media funneled record-breaking traffic to retailers in 2013. One site outperformed all the others

Why You’re Really Losing Online Sales

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Online shoppers don’t always abandon their cart because they don’t want the item. Find out the top reasons e-commerce sites lose the sale

How to Get Results From Social Media Contests

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Mail-in sweepstakes have largely gone the way of door-to-door postal service. Expert advice on running successful contests online

5 Qualities of High-Traffic Websites

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If your website were a cocktail party, would you be the egomaniac everyone avoids or the charismatic party-goer everyone wants to talk to?

10 New Year’s Resolutions for the Entrepreneur

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Straightforward resolutions business owners can actually get done