Online Marketing

5 Reasons to Revive Your Email Newsletter

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There’s no better place to deliver your message than the inboxes of current and potential customers. Why you need this old-school marketing tool

6 Steps to Marketing Your Business Online

PROFIT Business Cast

An easy-to-follow guide from an entrepreneur who's figured out how to acquire customers on the web

Why You Shouldn’t Give Freebies to Bloggers


Offering swag, access or money for product reviews doesn’t always generate more positive responses according to a new study

5 Steps to Building a Sustainable Web Presence

PROFIT Business Cast

Your company needs to be online, now. Expert advice on how to make that happen

1. Embrace Social Media


The 7 Things Every Small Business Needs to Do Right Now: Big brands aren't the only ones that benefit from a well-executed online presence. Why you should be on social media and how to do it well

6 Ways to Make Your Company Look Bigger Than It Really Is

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Size equals credibility for many buyers. How to measure up against larger competitors

Where to Find New Customers

Illustration: Comzeal/iStock

Identifying your audience is the first step in selling to them. Five ways to build a prospect list that actually works

How to Turn a Viral Miss Into a Marketing Hit

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Shoes of Prey's collaboration with a YouTube star brought the company lots of attention, but few sales. The pivot that solved that problem

A Little Celebrity Goes a Long Way

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Partnering with these micro-stars puts your brand in front of a huge audience at minimal cost.

How to Win the Biggest Investment in Dragons’ Den History

Morgan Carey of Real Estate Webmasters in his Nanaimo, B.C. office

Morgan Carey of Nanaimo's Real Estate Webmasters on his business strategy and post-Den plans