Online Marketing

How to Tell if Your Marketing is Working

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If you're not getting results after 4 months, it's time to ask some serious questions—including whether the problem falls with you

6 Smart Ways to Handle Bad Reviews

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In the Internet age, everyone's a critic. Here is some expert advice on how to tame the trolls without losing your cool

The Secret World of Domain Names

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Online presence has never been more important, yet too few entrepreneurs understand what goes into getting a good domain name

Quebec to Get a New Domain Name

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Will the new brand new .quebec domain create opportunities for businesses, or hold them back?

The 7 Worst Types of Business Websites

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Growing companies need an internet presence that can sustain and support expansion. Too bad so many make these mistakes

Why Have So Few SMEs Embraced Ecommerce?

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Only 20% of small- and mid-sized firms let customers to buy their products and services online. That's a problem in the digital age

Why Digital Marketing is a Dismal Failure

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The Internet promised to make marketing perfectly precise. Instead it’s a haven for fraud

Get a Grip on Coupon Culture

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Yes, digital coupons bring a lot of headaches. But they also offer tremendous opportunity for companies who use them right

Facebook Eyes Small Business Dollars

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With new targeting features, Facebook takes a shot at LinkedIn's audience, and converting its small business users into paying advertisers

Canadian Shoppers Increasingly Worried About Online Security

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Poll: Almost half of Canadian Internet users shop online once a month