Online Marketing

How to Get Your Customers to Advertise for You

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Steam Whistle's Kendra Nicholson on how a brand can leverage fan support to its advantage

3 Launch Lessons From a Fintech Entrepreneur

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Releasing a product into the world can be a long and daunting process. What you need to know to do it right

Why You’re Never Too Small to Have a Social Media Strategy

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Shopify's Dan Fricker on how businesses with limited resources can effectively use social platforms

A Creative Way to Get a Dream Client’s Attention

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Toronto digital marketing, design and PR agency 88 Creative is using some innovative tactics to woo eyewear brand Warby Parker

The Huge Payoff of Thinking Ahead

Leigh Himel of Gravity Partners. Photo: Nikki Ormerod

When a major client pulled back its budgets, 2016 W100 winner Leigh Himel took a big riskā€”and accelerated her company's growth

Why Canadian Tire is Trying to Reinvent the Print Catalogue

Canadian Tire CEO Michael Medline speaks during the company's annual general meeting in Toronto in May 2016. Photo: Nathan Denette/CP

The retailer just produced its first paper booklet in a decade. How it's updating this marketing staple

How to Pick the Right Social Media Platform for Your Business

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You can't win them all. Five steps to help you choose the network that will work best for you

Why It Pays to Market on Search AND Social

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Combining these two channels can lead to increased spending and stronger brand advocacy

How to Use PR to Sell Your Company’s Story

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To grab the attention of the public and prospective customers, you need to be doing these key things

Why CASL May Actually Have Helped Brands

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Despite dire predictions, email marketing has actually increased and improved since the CRTC introduced anti-spam regulations