Online Marketing

4 Tips for Successful Influencer Marketing

PROFIT Business Cast

How Flow Water landed Blue Jays slugger and NL MVP Josh Donaldson, and what you can learn from the beverage startup's success

6 Things Small Businesses Need to Understand About Social Media

Photo: Matt Jeacock/iStock

Basic truths from the world of retail you can apply to your online marketing efforts

This Canadian Company Used Pokémon Go to Catch Job Candidates

Abell Pest Control's Pokémon Go-themed recruitment effort

Abell Pest Control set off 100 'lures' in an effort to get the attention of potential employees

3 Podcasting Lessons From 400 Episodes of BusinessCast

PROFIT Business Cast

Over the years, we've learned a lot about what makes for a good podcast. Here are some tips to help your company start its own

When the Marketplace Model Actually Works

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Digitized flyer app Flipp has been downloaded over 13 million times. How Wehuns Tan and his team built a business connecting retailers and consumers

Why You Shouldn’t Ask Customers to Rate You

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The number of stars a product gets have very little to do with the quality of what's being reviewed, according to a new study

How to Forge a Following

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YouTube star Matthew Santoro explains how he built an audience of 5.5 million subscribers—and counting

Where Gen Z Shops and How to Market to Them

Photo: Pamela Moore/iStock

With strong back-to-school sales expected, study says it's key for retailers to court teens and tweens

Can You Capitalize on the Pokémon Go Craze?

A Pokemon appears on a smartphone playing Pokémon Go in downtown Toronto. Photo: Cole Burston/CP

Main street businesses in some Canadian cities are using the smartphone game phenomenon as a creative form of marketing

How to Promote Products on Pinterest

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Aldo used the picture-heavy platform to connect with brides. Inside the Canadian footwear retailer's innovative social media strategy