Online Marketing

How to Use PR to Sell Your Company’s Story

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To grab the attention of the public and prospective customers, you need to be doing these key things

Why CASL May Actually Have Helped Brands

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Despite dire predictions, email marketing has actually increased and improved since the CRTC introduced anti-spam regulations

The App-Free Way to Talk to Your Customers

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As consumers grow tired of downloading apps, savvy companies are turning to the lowly text message to keep in touch and deliver new services

The Simplest Form of Mobile E-Commerce

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Next Big Thing 2016: Some retailers are going back to the future with their latest innovation in selling on the phone

Why You Should Avoid the Hard Sell

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Lululemon's success shows that helping your customers can be just as effective as advertising

How to Start a Must-Read Company Blog

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Great content can bring crowds of customers to your website, and build your brand. An eight-step guide to blogging success

Should You Use PR to Market Your Startup?

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Hiring someone to talk up your company and get your name in the papers isn't cheap. Why it may be worth the expense

How to Start a Successful Email Newsletter

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Don’t let your messaging get lost in the spam folder. Seven steps to ensure your e-newsletter delivers value to you and your subscribers

The 4 Common Mistakes Small Businesses Make on Social Media

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Online platforms can be a great way to connect with your customers, if you know how to use them effectively. What you need to avoid doing

The Incremental Approach to Marketing Success

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Growth hacking is all the rage, but marketers are letting the techies run away with it. Why they need to embrace a new way to generate brand awareness and demand