Online Marketing

The Most Influential Consumers on the Internet

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They're tough to reach, but image sharing site Imgur's founder says geeks are the tastemakers you should be targetting

The Skeptic’s Guide to Using Social Media

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The difficulty of measuring the ROI of all that posting has left businesses disillusioned. Why one marketing strategist and social media skeptic says you shouldn't stop tweeting just yet

What Separates Growing Websites From Shrinking Ones

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A few key factors make all the difference between the Internet's winners and losers, per a new study

4 Tips for Successful Influencer Marketing

PROFIT Business Cast

How Flow Water landed Blue Jays slugger and NL MVP Josh Donaldson, and what you can learn from the beverage startup's success

6 Things Small Businesses Need to Understand About Social Media

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Basic truths from the world of retail you can apply to your online marketing efforts

This Canadian Company Used Pokémon Go to Catch Job Candidates

Abell Pest Control's Pokémon Go-themed recruitment effort

Abell Pest Control set off 100 'lures' in an effort to get the attention of potential employees

3 Podcasting Lessons From 400 Episodes of BusinessCast

PROFIT Business Cast

Over the years, we've learned a lot about what makes for a good podcast. Here are some tips to help your company start its own

When the Marketplace Model Actually Works

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Digitized flyer app Flipp has been downloaded over 13 million times. How Wehuns Tan and his team built a business connecting retailers and consumers

Why You Shouldn’t Ask Customers to Rate You

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The number of stars a product gets have very little to do with the quality of what's being reviewed, according to a new study

How to Forge a Following

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YouTube star Matthew Santoro explains how he built an audience of 5.5 million subscribers—and counting