Online Marketing

The 7 Worst Types of Business Websites

image of attractive young business woman

Growing companies need an internet presence that can sustain and support expansion. Too bad so many make these mistakes

Why Have So Few SMEs Embraced Ecommerce?

Using a digital tablet for online buying, Shallow DOF

Only 20% of small- and mid-sized firms let customers to buy their products and services online. That's a problem in the digital age

Why Digital Marketing is a Dismal Failure

facebook_like

The Internet promised to make marketing perfectly precise. Instead it’s a haven for fraud

Get a Grip on Coupon Culture

coupons

Yes, digital coupons bring a lot of headaches. But they also offer tremendous opportunity for companies who use them right

Facebook Eyes Small Business Dollars

picresized_1349449113_iStock_Facebook000017042564Small

With new targeting features, Facebook takes a shot at LinkedIn's audience, and converting its small business users into paying advertisers

Canadian Shoppers Increasingly Worried About Online Security

online_shopping_1

Poll: Almost half of Canadian Internet users shop online once a month

The Click-and-Collect Sales Model

online-shopping-laptop

Large retailers are experimenting with a new online sales tactic in Canada, one that has worked well in the U.K. and France

Sneaky Advertising 101

PROFIT Business Cast

Advice from a content marketer on how to sell your product or service without the sales pitch

Is Facebook Still Worth Your Time?

Save my money

Facebook is 10 years old. A lot has changed in a decade. For starters: Businesses that once relied on the site for free content marketing may be out of luck

Which Social Media Site Gets You The Most Traffic?

Social-media-icons

New study shows social media funneled record-breaking traffic to retailers in 2013. One site outperformed all the others