Online Marketing

Lessons From the Dragons: How to Make Your Audience Your Best Asset

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A bath product innovator captures a multi-million dollar market in Dragons' Den Season 11 Episode 18

How to Reach New Customers With Creative Marketing Videos

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Big brands aren't the only ones making mini-movies for online audiences anymore. Why small business owners are becoming filmmakers

Why Your Business Doesn’t Need Social Media

Illustration: Peter Arkle

Successfully maintaining a corporate presence on Twitter, Facebook, Snapchat and more requires intense commitment. For many companies, it's just not worth the trouble

The Most Influential Consumers on the Internet

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They're tough to reach, but image sharing site Imgur's founder says geeks are the tastemakers you should be targetting

The Skeptic’s Guide to Using Social Media

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The difficulty of measuring the ROI of all that posting has left businesses disillusioned. Why one marketing strategist and social media skeptic says you shouldn't stop tweeting just yet

What Separates Growing Websites From Shrinking Ones

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A few key factors make all the difference between the Internet's winners and losers, per a new study

4 Tips for Successful Influencer Marketing

PROFIT Business Cast

How Flow Water landed Blue Jays slugger and NL MVP Josh Donaldson, and what you can learn from the beverage startup's success

6 Things Small Businesses Need to Understand About Social Media

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Basic truths from the world of retail you can apply to your online marketing efforts

This Canadian Company Used Pokémon Go to Catch Job Candidates

Abell Pest Control's Pokémon Go-themed recruitment effort

Abell Pest Control set off 100 'lures' in an effort to get the attention of potential employees

3 Podcasting Lessons From 400 Episodes of BusinessCast

PROFIT Business Cast

Over the years, we've learned a lot about what makes for a good podcast. Here are some tips to help your company start its own