Online Marketing

How to Use PR to Sell Your Company’s Story

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To grab the attention of the public and prospective customers, you need to be doing these key things

Why CASL May Actually Have Helped Brands


Despite dire predictions, email marketing has actually increased and improved since the CRTC introduced anti-spam regulations

The App-Free Way to Talk to Your Customers


As consumers grow tired of downloading apps, savvy companies are turning to the lowly text message to keep in touch and deliver new services

The Simplest Form of Mobile E-Commerce


Next Big Thing 2016: Some retailers are going back to the future with their latest innovation in selling on the phone

Why You Should Avoid the Hard Sell

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Lululemon's success shows that helping your customers can be just as effective as advertising

How to Start a Must-Read Company Blog

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Great content can bring crowds of customers to your website, and build your brand. An eight-step guide to blogging success

Should You Use PR to Market Your Startup?

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Hiring someone to talk up your company and get your name in the papers isn't cheap. Why it may be worth the expense

How to Start a Successful Email Newsletter

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Don’t let your messaging get lost in the spam folder. Seven steps to ensure your e-newsletter delivers value to you and your subscribers

The 4 Common Mistakes Small Businesses Make on Social Media

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Online platforms can be a great way to connect with your customers, if you know how to use them effectively. What you need to avoid doing

The Incremental Approach to Marketing Success

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Growth hacking is all the rage, but marketers are letting the techies run away with it. Why they need to embrace a new way to generate brand awareness and demand