Public Relations

How to Protect Your Company’s Good Name

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Well-regarded firms win more customers and fans. Five steps to build a positive corporate reputation

What a Toxic Work Culture Does to Your Brand

Uber CEO Travis Kalanick, poses during the launch of its bike-sharing product, uberMOTO, in Hyderabad, India in December 2016. Photo: Mahesh Kumar A./AP Photo/CP

Brands don't collapse overnight, they erode steadily with the slow drip of a toxic culture and ineffective leadership. Just look at Uber

What Employers Need to Know About the Women’s Strike

First Nations women lead a women's march and protest against U.S. President Donald Trump, in Vancouver, B.C., on Saturday January 21, 2017. Protests were held across Canada in support of the Women's March on Washington. Photo: Darryl Dyck/CP

On March 8, women around the world are abstaining from work and shopping in protest. Here's how companies should handle it

How to Bounce Back When Your Product Launch is a Disaster

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You only get one chance to make a first impression, but it's possible to recover from a failed debut

How Should Retailers Respond to the Trump Boycott Campaign?

A worker cleans the windows of the Ivanka Trump Collection in the lobby of Trump Tower in New York. More shoppers, even those in Canada, are joining a campaign to push back against Trump's divisive rhetoric and policies with their wallets, taking aim at a growing hit list of companies that support the first family's business ventures. Photo: Andrew Harnik/AP/CP

Some consumers are avoiding stores that carry products associated with the family's businesses

Why Your Company’s Brand Should Always Be in Your Hands

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Too many bosses leave their corporate identity and image in the care of hired guns. It's time to take personal responsibility

How to Handle a Controversial Client

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Alt-right news outlet Brietbart uses Ottawa-based Shopify's e-commerce platform for its online store. Three experts on what to do when you're caught between a customer and its opponents

7 of the Best Marketing Lessons From 2016

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Feelings trumped facts, and even the most innocuous brands found themselves dragged into public conversations they never intended, or wanted, to be part of

Why You Should Really Fear Social Media

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It's the medium that has the greatest potential to be damaging to your public image, according to a new poll

What Companies Did Right During the Fort McMurray Fires

A Suncor Energy Inc. sign in Fort McMurray, Alberta, in 2013. Photo: Brent Lewin/Bloomberg/Getty Images

Natural disasters can force businesses to step up in extraordinary circumstances. The smartest ones find ways to preserve that spirit long-term