Social Media

What Today’s Small Businesses Can Do to Beat Giant Competitors

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"Craft brands" are winning market share from the big guys by focusing on what makes them unique

How to Protect Your Company’s Good Name

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Well-regarded firms win more customers and fans. Five steps to build a positive corporate reputation

Lessons From the Dragons: How to Make Your Audience Your Best Asset

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A bath product innovator captures a multi-million dollar market in Dragons' Den Season 11 Episode 18

How to Reach New Customers With Creative Marketing Videos

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Big brands aren't the only ones making mini-movies for online audiences anymore. Why small business owners are becoming filmmakers

Why Your Business Doesn’t Need Social Media

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Successfully maintaining a corporate presence on Twitter, Facebook, Snapchat and more requires intense commitment. For many companies, it's just not worth the trouble

Meet the Entrepreneur Building a Business to Fight Online Trolls

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Chris Priebe is applying the lessons he learned co-founding kids-only social network Club Penguin to help combat abuse and bullying with Two Hat Security

The Skeptic’s Guide to Using Social Media

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The difficulty of measuring the ROI of all that posting has left businesses disillusioned. Why one marketing strategist and social media skeptic says you shouldn't stop tweeting just yet

Ask a Millennial: Can You Do Our Social Media?

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Our Senior Millennial Correspondent Anna Fitzpatrick on why your young employees aren’t necessarily the hashtag masters you might assume

A New Way to Find Foreign Customers

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New Facebook tools will allow small businesses to target prospective buyers in other countries

Why You Should Really Fear Social Media

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It's the medium that has the greatest potential to be damaging to your public image, according to a new poll