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Topics  Sales & Marketing Can you use humour in B2B marketing? By Lisa Shepherd  | February 03, 2012

Think about these two factors when you're considering using humour in your marketing.

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Topics  Sales & Marketing  /  Peer - to - Peer B2B marketing: Small changes pave the way for big impact By Lisa Shepherd  | February 02, 2012 When it comes to implementing a B2B marketing plan, small changes may be more appropriate than one giant shift.
Learn from Australia’s top entrepreneurs By Rick Spence  | February 01, 2012 SmartCompany, an Australian business website, has produced an ebook with plenty of helpful tips from the top entrepreneurs Down Under.
Keep it simple: Startup advice for the nervous and confused By Rick Spence  | February 01, 2012 Too many rookie entrepreneurs try to figure stuff out for themselves. Turns out the answers are all around you.
Topics  Peer - to - Peer Strategic planning success through clear 'action steps' By Mike Desjardins  | February 01, 2012 A strategic plan is not complete unless you map out these 'action steps'.
Selling to the 1.3% hackSelling to the 1.3% hack
Topics  Sales & Marketing Selling to the 1.3% January 31, 2012
Topics  Opportunities & Trends  /  Peer - to - Peer A time to invest? Canada’s CAs growing more optimistic By Rick Spence  | January 29, 2012 A new survey of Canada's CAs says there may be a bright light at the end of the tunnel.
PROFIT W100: Frequently asked questions January 27, 2012
PROFIT HOT 50 FAQ/Modalités January 24, 2012
PROFIT HOT 50 FAQ: English January 24, 2012
Topics  Sales & Marketing  /  Peer - to - Peer Why B2B marketing is like MoneyBall By Lisa Shepherd January 24, 2012 For marketers who work in small and mid-sized B2B companies though, there’s a bigger reason to see Moneyball than its entertainment value. Moneyball offers excellent career guidance.
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