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In the digital age, change has become the status quo. How are entrepreneurs supposed to keep up with the ever-transforming landscape? And what do they need to know about the buyers of today?

These are tough, essential questions, and if anyone has the answers, it’s Mitch Joel, the president of global digital agency Mirum and author of the bestselling books Six Pixels of Separation and Ctrl-Alt-Delete. Joel delivered a morning keynote address at the 2016 PROFIT 500 CEO Summit, which was held in October. After his presentation, he explained what entrepreneurs need to know about the shifting consumer landscape.

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